Motorola Signs Three Year Deal With Danica Patrick

danica_motorola.jpg

That Danica is getting more sponsorship action than many male race car drivers before her. Oh wait. Probably not. It's just that she's female and female race car drivers make news. Anyway, Danica Patrick, who, like all female athletes before her, did the FHM spread, signed a three year, $35 million sponsorship deal with Motorola. Her 2007 car will be black with blue accents to match Mototola's colors. Photo credit: Julio Cortez/AP.

Written by Steve Hall    Comments (2)     File: Sponsorship     Sep-13-06  
Tags:  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines
-->

Comments

Joining Michael Andretti's team for next season had something to do with the deal. But the real reason for the deal and publicity is, IRL has done such a poor job of marketing its series, teams, and drivers, without a hot, skilled babe with media coverage or in ads, no one would no or care.

Posted by: Greg Gillispie on September 13, 2006 09:39 PM

How can you not love her? I think Motorola made a smart advertising move...

Posted by: David on September 18, 2006 11:43 AM

Post a comment
















Featured FREE Resource: