Naked Juice Protests Fake Ingredients

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Michael Shostack has the scoop on last week's launch a Naked Juice campaign which began with a street protest with Kiwi and green shirted women holding signs that read, "Say no to added sugar" and "Down with free radicals." The street stunt was a precursor to an outdoor campaign consisting of billboards, transit posters, wild postings and cab ads. Thirty of the 60 cabs will be fully wrapped with Naked Juice Branding. Unfortunately, there was no actual nudity promoting Naked Juice but what's up with that guy in the bannana suit? Is he hung or what?

by Steve Hall    Sep-18-06   Click to Comment   
Topic: Good, Guerilla, Outdoor   

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Comments



Comments

Steve,

Thanks for the writeup. The banana guy was absolutely creepy! I'm sorry, but no matter how you slice it and dice it, a guy running around in a giant banana costume is going to freak people out. At least the kiwi girl was cute.

And if anybody knows how to convert the stupid .3g video format from my motorola video phone into something that I can upload to YouTube I'd be more than happy to post videos of dancing fruit for people.

Posted by: Michael Shostack on September 19, 2006 1:16 AM

This seems like a retarded campaign. I saw these girls around the way. But while they did catch my eye, if it weren't for this post, I never would have known what the product they were promoting was. And I'm one who is all for the organic/vegan/finer side of cuisine life...

M'eh. Lame campaign. But what the f do I know?

Posted by: Dhaval on September 19, 2006 11:24 AM





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