Talbots Cleans Up GAP's 'Watch Me Dress'
Classing up the GAP's cheesy Watch Me Change promotion, Talbots has launched a dress-me-up site to support its Classic Girls Getaway promotion which offers people a chance to win a trip to one of several locations for a three day stay and a $500 shopping spree. To enter, a 200 word essay is required to tell Talbots why the person should be awarded the trip. Oh yea, and you can play dress while standing in front of images of the Getaway trip locations. While we like the promotion, there's something about the accompanying music that is a bit more suggestive than probably intended.
Comments
A $500 Shopping Spree as a prize for a major promotion? What does that get you - 3 sweaters and a skirt? Better to pair a $500 spree with a 30-minute getaway, not 3 days.
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