Volvo Wants Something For Nothing

volvo_give.jpg

Yesterday during lunch, Nathan Burke checked out a promotion on the Volvo website that contained the headline, "Who Would You Give A Volvo To?" So he checked out the site which asks people to submit stories and/or videos about special people in their lives and why he'd like them to have a Volvo. While car manufacturers don't give cars aways every day, the wording of the promotion certainly might lead someone to believe one would be. But, buried deep in the FAQ is this: "Is there a Volvo vehicle being given away as part of the 'Who Would You Give A Volvo To?' campaign? No. The WWYGAVT campaign is intended to make people think about the safety initiatives Volvo has taken in vehicle development and therefore why they would consider a Volvo for the special individuals in their lives."

So while it's nice to see Volvo getting into the whole consumer generated media/social media/get consumers to make your ads thing, one might assume Volvo would at least offer some sort of incentive for people to offer up their stories. Oh sure, we should all be willing to pontificate our love for another without being bribed to do so but this isn't a come to Jesus meeting. It's capitalism hard at work. Volvo wants to sell cars. Volvo wants people to get all emotional because emotion sells. But in a tit for tat capitalistic society, a little give and take is not always a bad thing. Would one car really cost them that much? No, they spend more than that on advertising in less than one hour in any given day. It's peanuts. But to the average person, the chance to win a car is a very big motivator.

by Steve Hall    Sep-20-06   Click to Comment   
Topic: Bad, Online, Promotions   

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Comments



Comments

Adfreak wants to give one to Lindsay Lohan

Posted by: Corey King on September 20, 2006 12:32 PM

And Britney Spears,too, while you're at it.

Posted by: Delia Spears on September 20, 2006 2:11 PM

And Britney Spears,too, while you're at it.

Posted by: Delia Spears on September 20, 2006 2:11 PM

Thanks for the link, and agreed. They don't HAVE to give something away.....but it's not like they're saying "What would YOU do for a Volvo?" They're asking you to write about someone else who deserves one. So it's more like tit-for-give-to-tat. Or something.

Posted by: Nathan Burke on September 20, 2006 11:00 PM

Klondike bar anyone?

Posted by: Corey King on September 21, 2006 7:59 AM

i saw these billboards on the way to work last week. the stacked, tightly-kearned copy was just a piece of cake to read on the highway. glad to see out industry still can't nail OOH.

Posted by: _AS on September 21, 2006 9:50 AM

I don't like being played for a fool! I thought you were sincere in wanting to reward a truly worthy person. I'm 80 and in bad health and a widow, and my Son,my only child, has been a life saver. He takes me to hospitals and waits while I see the doctors, have surgery, helps me at home and the grocery store, runs my errands, works in my yard, fixes everything around my house that conks out! In fact,life wouldn't be worth living without him. He is honest and a loving person. At 61 yrs. old, he has never had a new car because he uses his money to help others. Even though your contest is a fake, at least I get to brag about him!

Posted by: Gloria Hooper on October 10, 2006 10:03 PM

....I would like to give a Volvo to my 55 year old mother. She drives a 1993 Ford Probe. The paint is peeling off the car. She puts tons of money in the car. She gets embarrassed at traffic lights, because she feels people are looking at her in her junk car. She has never had a new car. And, she deserves a "safe" car to taxi her grandchildren around in. They won't get in her car. She would keep the roads hot showing off her new Volvo!!!!!!!

Posted by: steve on October 11, 2006 10:25 PM

....I would like to give a Volvo to my 55 year old mother. She drives a 1993 Ford Probe. The paint is peeling off the car. She puts tons of money in the car. She gets embarrassed at traffic lights, because she feels people are looking at her in her junk car. She has never had a new car. And, she deserves a "safe" car to taxi her grandchildren around in. They won't get in her car. She would keep the roads hot showing off her new Volvo!!!!!!!

Posted by: steve on October 11, 2006 10:27 PM

I would give a vovlo to my eldest son and his family. His wife and six children are badly in need of a larger car. Currently they have a 1989 Honda Sadan. The kids range in age from 11-9-7-6-4-2 five boys and 1 girl respectively. They don't do outings as a family because they can't transport everybody at once. Either his wife will stay home or my son will stay with three of the kids while three get to go out. During the holidays or a family gathering I have to make a special trip in order for everyone to join. I would love to see my grandkids enjoying a new car and each other without fighting about who's turn it is to go, I'd like to see them all pile in and enjoy the smooth ride of a brand new vovlo.

Posted by: Annette Miller on October 16, 2006 11:47 PM





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