Ford Signs Toby Keith (Who?)

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We don't claim to be any sort of music afficianado, we think country music is silly and, well, we don't live in the country which is why Ford's choice of country singer Toby Keith to promote it F-150, F-Series Super Duty and Ford Ranger vehicles is probably a good thing for those who don't live where we do. While we have no idea who Keith is, we're sure a lot of people do and will just love his verbal twanging and run right out and buy a Ford.

by Steve Hall    Oct- 5-06    
Topic: Campaigns, Celebrity



Burger King Launches Branded Xbox Games

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Collecting together its various personalities from Brooke Burke to Subservient Chicken to Whopper Jr. to the King himself, Burger King has launched three Xbox and Xbox360 games loaded with Burger King branding. One game is all about racing. Another involves sneaking up on hungry people to offer them Burger King food. The third involves a theme park bumper car ride.

by Steve Hall    Oct- 5-06    
Topic: Brands, Games, Good



Lolita Titillates For Lee Jeans, Gets Away With It

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Reverse Cowgirl sends us this titillating Lolita-like poster ad campaign (second image here and a motherlode here) for Lee jeans that was under the scrutiny of Australia's Advertising Standards Board after several people complained "the clothes can hardly be seen and "
this type of ad demeans women." True that but the Board did not rule against the ad saying, "The board (notes) that the woman is over 18, is fully clothed in attire that is fashionable amongst young women for summer, and that there is no nudity." True that too. Besides, a little fantasy never hurt anyone, right? Of course, some women will look at this ad and say, "I'm not dressing like that slut" while their boyfriend or husband at the same time begs them, "please, please dress like that slut for me!"

by Steve Hall    Oct- 5-06    
Topic: Poster, Racy



Planned Nipple Slip For Breast Awareness, Quince Girls Get Catalog

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- This Saturday, HighBeam Research is opening up their premium online subscription service to everyone for the entire day. Nothing like forcing the industry's research enthusiast to work on a Saturday.

- Dutch actress Halin Reijn explains her recent nipple slip at the premiere of her Paule Verhoven-directed film was a planned stunt for Pink Ribbon during the Netherlands Breast Cancer Awareness month. If only Tara Reid thought of that when she revealed her newly created jug to paparazzi a while back.

- Pace Communications, publishers of Quince Girl magazine, has launched Quinceanera Eleganta, a catalog for the U.S. quinceanera. Quinceanera is the lavish, wedding-like celebration of a Hispanic girl's 15th birthday.

- Gateway announced it will award its mdia account to Initiative who peviously handled the account up through 2003 when Carat took over.

by Steve Hall    Oct- 5-06    
Topic: Magazine, Research



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Written Well Not Agency Website Is

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We all know that an agency's own website usually falls to the bottom of the list when it comes to priorities but the creators of this Indian agency's website forgot to bother with basic copywriting, proofreading, translation and, well, just about everything else when it crafted its homepage verbiage. Yes, yes, we shouldn't pick on a company for not knowing English when we Americans are the worst offenders at knowing other countries languages but a simple call to, well, anyone in any English speaking country could have helped these guys out quite a bit.

UPDATE: We've been had. Apparently, it's all just a witty promotional site for an LA-based agency called Kiwi.

by Steve Hall    Oct- 5-06    
Topic: Agencies, Bad, Online, Strange



Disney Promotes Movie Everyone's Already Seen

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Not that this particular movie needs any promotion since everyone's already sen it or they're already lined up for the DVD but Disney felt it necessary to put together, Dead Man's Mail, a "create a customized pirate and make it speak whatever you tell it to" promotion just in case the two people who haven't seen Pirates of the Caribbean 2 are aware of the DVD's release.

by Steve Hall    Oct- 5-06    
Topic: Consumer Created, Online, Promotions, Viral



Stolen Chair Urges Spain's Prime Minister to Stand Up Against Poverty

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In Spain, a video created by Tiempo BBDO Barcelona which shows two guys sneaking into the contry's parliament building to steal the chair of Prime Minister Zapatero has racked up over 421,000 views on YouTube and created a media frenzy with coverage in El Pais and Spitting image. Part of a United Nations campaign against poverty, the message left in place of Zapatero's chair reads "Zapatero, get on your feet on October 16 to protest against world poverty" which ties nicely to the stolen chair since, without a chair, Zapatero would have to stand the next time he went to parliament.

The video was believed to have been real by the media until the agency issued a statement to the contrary. Yes, it was staged. Part of the video was shot in parliament. The window the two climb through is not the parliament building. The shots inside parliament are the real deal but they didn't steal the actual chair, instead, using a prop. Real, unreal or otherwise, it certainly got the desired attention and media coverage for the cause.

by Steve Hall    Oct- 5-06    
Topic: Good, Video, Viral









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