Cox Sports Rebrands, Bobbits Appendage From Name


Perhaps because it's been the butt of dick jokes for so long or on-air personalities could no longer say "Cox" with a straight face, Cox Sports Television has neutered itself and will now be know as CST. Regional Sports and Network Head (yes that's his real title) Rod Mickler explained the change saying, "The updated CST has been designed to maximize the viewer's experience while offering the same reliable, entertaining and up-to-the-minute sports coverage our CST viewers have come to expect." The folks over at Priority PR apparently nixed an earlier quote in which Mickler may have said, "We don't know how Dick Butkus does it but we just can't stand one more 'Cox Excited Over Quarterly Revenue Explosion' or 'Cox Expands With Erection of New Office Tower' headline"

by Steve Hall    Oct-17-06    
Topic: Brands, Cable, Good

Maxi Pads Do More Than Live Between A Woman's Legs


If you've ever wondered what a menstrual pad does when it's not between a woman's legs, this video might help provide an answer to that crucial question. In this video for Seventh Generation's chlorine-free feminine products, a guy dressed as a pad goes about his innocuous daily routine just so we can all feel...well...according to the press release "at ease with the topic of periods." Not that anyone educated past grade nine should really have a burning phobia about feminine hygiene but apparently some do, hence the creation of the supposedly educational video. Either that or it's some sick fantasy for guys who like nothing better than to spend the entire day between a woman's legs.

more »

by Steve Hall    Oct-17-06    
Topic: Online, Strange, Video

Jewelry Ad Draws Crowd Next to Breast Implants


While we'd agree with Adrants reader David Panaccione that breast implants could certainly be categorized as "something that draws a crowd" as this Silpada Jewelry ad opposite a Glamour article on breast implants reads, but we're not sure breast implants give "more time for myself" as the ad also reads. Implants may certainly draw a crowd but if a crowd is drawn, there's not much opportunity to be by oneself. Anyway, the juxtaposition of thr ad and the article is marginally odd.

by Steve Hall    Oct-17-06    
Topic: Magazine, Strange

Gap (Red) Campaign Gets...Yes...Spoofed


In a culture where anything new is instantly old, anything cool is instantly uncool and any new ad campaign is ripe for spoofing, gossip blog Jossip has taken on the important task of converting the Gap's recent (Red) campaign into something a bit more fun. While it's wonderful the Gap is handing over 50 percent of (Red) profits to AIDS in Africa, it's much more amusing that Kate Moss has Recove(Red) and the Bush Coldn't Be Bother(Red)

by Steve Hall    Oct-17-06    
Topic: Spoofs

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Susan Bratton Dishes Web 2.0 on DishyMix Podcast


Former ad:tech Chair (currently Chair Emeritus) and well known personality in the world of digital marketing, Susan Bratton, recently launched DishyMix, a WebmasterRadio.FM show on which yes, yes, dishes with industry luminaries such as IAB Preseident and CEO Greg Stuart, Carat NA Chairman David Verklin, BlogAds Founder Henry Copeland, Ubercool and Trendsetter guru Michael Tchong, Advertising Age Associate Publisher Scott Donaton, CNET Founder Esther Dyson and others.

Having seen Susan in action many times, we know she can offer up engaging and compelling conversation so we'll be listening. The show airs Thursdays at 2PM EST on WebmasterRadio.FM but is available anytime via podcast. For some reason, WebmasterRadio never has direct links to anything making it a less than simple task to point to a particular show, let alone subscribe. So, if you want to subscribe to the podcast version, here's the iTunes link.

by Steve Hall    Oct-17-06    
Topic: Good, Podcast

Peta Promotes Breastmilk with Baby Jesus


Something that may (or may not, depending on how you look at it) appeal to the vast expanse of red states in the country: PETA puts the heat down on non-human milk drinkers by reminding us that if Virgin Mary's vitamin-rich human milk was good enough for Jesus, so too should we stick with the good stuff.

This would be neat and even meaningful if not for the fact that, once you're over the age of maybe three, it's a social faux-pas for milk-lovers to latch themselves to a nipple and partake (depending on how you look at it). Then again, people get riled up over the topic of breastfeeding anyway so here's a sanction from us: guess it doesn't really matter how old you are. Suckle away. -Contributed by Angela Natividad

by Angela Natividad    Oct-17-06    
Topic: Online, Strange

New York's MTA Declares One Block A Neighborhood in Campaign

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According to Animal, New York's MTA is dramatically stretching the definition of a city block in a currently running poster campaign which declares the "Diamond District" an actual neighborhood. The kicker? The diamond district consists of barely one block. We wonder just how many neighborhoods the city would consist of if this definition became widespread.

by Steve Hall    Oct-17-06    
Topic: Outdoor, Poster, Strange

Bouncing Thong-Clad Beauties Spank For Biker Insurance


There aren't many people who use the term "brand spanking new" let alone use it to announce a "brand spanking new website" let along film four thong-clad women actually spanking each other while jumping up and down on a gigantic bouncy castle. But, there are some and biker insurance company Bennetts, located in the UK, is one. If you're interested in biker insurance or, more likely, even if you're not, wallow in the silliness that these three spots deliver and remember, we work in the same industry from which these wondrous creations came. For its pure foolishness, we like it. Ariel, not so much.

by Steve Hall    Oct-17-06    
Topic: Commercials, Good, Racy, Strange, Video

Mental Patients and Heterosexual Cowboys Not Needed For Poker


In a series of four commercials produced by Therapy Films, PartyPoker illustrates how it can help when you have no one else to play with . From a doctor trying to play with mental patients to an accuracy-challenged magician, PartyPoker proves another human being isn't alwasy necessary to enjoy a great game of poker. Check out all four spots here.

by Steve Hall    Oct-17-06    
Topic: Campaigns, Commercials

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