Screw Metrosexual. Metronatural is the Cool New Made Up Word


Seattle, home to Seattle Grace, McDreamy, McSteamy and...oh wait...that's the TV show. Though just like the show, the real Seattle likes to make up words too and has defined itself as Metronatural, a sort of mash-up representing the Seattle metro area's close proximity to vast, natural wilderness. No doubt, this word will get much play in the media and we can't wait for New York-based Gawker's take on it seeing as New York is/was home to the Metrosexual. Anyway, we're told this bit of brilliance is the result of a year's work. Seattle-based agency Exclaim is to be blamed...uh...credited with creating the concept which will, we're told, be plastered all over the world as part of a worldwide publicity campaign.

by Steve Hall    Oct-20-06    
Topic: Brands, Campaigns, Strange

Airforce Says 'Do Something Amazing'


GSD&M, working with Zugara along with WINDOWSEAT Pictures, has launched a website for the US Airforce that, through the use of training video footage, aims to demonstrate a typical day in the life of Airforce personnel. Called Do Something Amazing, it's hard hitting and enjoyable to watch. We especially like the navigational sound effects.

by Steve Hall    Oct-20-06    
Topic: Good, Online

Stupid Cue Cat Concept Returns, Still Stupid


Maybe some of you remember that thing called CueCat which made it's appearance about seven years ago. The purpose of the device, a plastic, cat-shaped object that plugged into your computer, was to scan bar codes in ads and, if connected to the Internet, take you to a page that would deliver more information about the advertised product. It failed. Miserably. Now, we have AdLink, a service that does the same thing yet without that cumbersome plastic cat. We predict it will have about as much success at the CueCat did.

more »

by Steve Hall    Oct-20-06    
Topic: Online, Tools, Worst

Kids Say 'No Stank You' in Anti-Smoking Campaign


"You Stank!" Or rather, "No Stank You!" is the rallying cry in a Washington State Health Department ant-smoking campaign that focuses on the negative social and cosmetic aspects of smoking. With lots of weird videos, interviews, TV spots, radio spots and a huge collection of downloadable, spreadable messages, the campaign is way more fun that the TRUTH campaign by far. Scare tactics ain't everything my friends. This one works.

by Steve Hall    Oct-20-06    
Topic: Best, Campaigns, Commercials, Online, Radio, Television, Video

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Presidents And Mermaids Rock For Windows Live Expo


That agency with the strange name - Wexley School for Girls - has come up with an interesting promotion for Microsoft's Windows Live Expo.Through a partnership with the band Presidents of the USA and MercyCorps, the program will also raise money for various global communities. The Presidents have created a new video based on their new song, "Zero Friction," with the help of Windows Live Expo. Every item featured in the video will be available on Live Expo for sale. All proceeds from the sales will benefit MercyCorps. Neat.

Random note. The mermaids in the middle of the video and pictured here work at Wexley School for Girls. Kinda makes us want to work there too.

by Steve Hall    Oct-20-06    
Topic: Good, Online, Video

Karen Black Nuzzles Tombstone, Disowns Fur


We're appropriately horrified by horror queen Karen Black's new campaign for PETA in which she proudly announces "I wouldn't be caught dead in fur."

PETA's pretty stoked about the pairing but the whole play on words with Karen Black looking kind of dead already is too much to bear. - Contributed by Angela Natividad

by Angela Natividad    Oct-20-06    
Topic: Bad, Campaigns

HP Profiles, Hood Milks, Marketers Upload,


- HP's "Personality Profile" in which profiles NCLS players cuts a bit too close the company's "profiling" company executives and journalists.

- Ariel, and all of us here at the "what the fuck is up with all this web 2.0 shit?" Adrants offices, wonders why two grown men spent almost an entire month bitching about giving proper "link love" and why they thought anyone would care.

- Boston-based dairy Hood just launched two :15s, created by VIA which you can view here.

- Marketers are stepping up efforts to plant ads in decoy files found on questionably legal peer to peer sharing sites.

- George Parker says of the new Lexmark campaign which has placed printers in public places, "I don't need a fucking printer in the middle of the Santa Monica freeway."

- One of the largest advertising discussion group lists, i-advertising has relaunched. Check it out.

by Steve Hall    Oct-20-06    
Topic: Campaigns, Online, Strange

Magazine's Culture Mixing Campaign Urges Kindness


Sort of like Warren Beatty who, facing racial tension in the movie Bulworth said, "If we all fucked each other, we'd eventually end up the same color," this campaign for Belgian weekly teen magazine HUMO presents a culture mash-up to deliver the message that culture mixing makes everyone nicer. As CoolzOr comments, the poster portion of this campaign didn't last long as teens an college kids "borrowed" them for the bedroom and dorm room walls. The campaign appeared in HUMO magazine itself and as wild postings next to posters for candidates running in an election that occurred earlier this month. Belgian agency Mortierbrigage created the campaign. Three other posters can be seen here.

by Steve Hall    Oct-20-06    
Topic: Good, Guerilla, Magazine, Outdoor, Poster, Trends and Culture

Boots Leave Stench Strong Enough to Cook In


We're not too sure what Sorel was thinking with this one but we know it did not make us want to put their boots on our feet. Or eat that hot dog either. In fact, we're inclined to stay pretty far away from boots so insulated you could cook over them, any kind of food cooked over boots and people that put the two together. We almost wonder if that's what Sorel was shooting for. - Contributed by Angela Natividad

by Angela Natividad    Oct-20-06    
Topic: Bad, Magazine, Strange

Bus Ads Pair Up for Dating Site

twinbuses.jpg, New Zealand's "premier internet dating site" according to creative director Chris Hunter, commissioned Draft New Zealand to run a series of ads on complementing buses. "[The buses] are quite often together," says Hunter to Ad Critic. We don't live in Auckland so despite the fact that this would little to rarely happen anywhere else we can think of, we're in no position to argue.

As an afterthought Hunter adds that even if people only see one bus with a nonsensical message it will just "[add] to talkability and word-of-mouth." He may be right. But sitting in traffic behind a bus marked "YOUR MATCH" would fucking annoy us. - Contributed by Angela Natividad

by Angela Natividad    Oct-20-06    
Topic: Outdoor

Actresses Talk about Doing It (Voting, That Is)


We all know how closely politics is tied to sex. Using that interviews-out-of-context trick with a bunch of television actresses, this PSA plays on the gutter our dirty little minds like to visit when we hear the phrase "doing it." Then it pulls the punchline that of course none of us knew was coming by encouraging us to get out and vote.

Clever. We guess. Though we echo Adfreak's sentiment that there'll probably be little to get all creamed about come November 2008. - Contributed by Angela Natividad

by Angela Natividad    Oct-20-06    
Topic: Campaigns, Commercials, Online, Video

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