Much negativity has surrounded the launch of a new marketing company called Crayon. The company chose to make their launch announcement within Second Life where they established an island outpost. Some seem to think it's the end of Second Life because Crayon, along with all kinds of other marketers, will enter Second Life with no respect for the world's current residents. To coin a Second Lifers anti-marketing sentiment, it's all a gallery of lies. Second Life will be just fine with or without marketers.
First of all, Crayon is not a company whose sole purpose is to create marketing programs within Second Life. The company created the outpost as an efficient place to conduct business. Sure, some of the work they do may be Second Life-related but that is not the focus of the company. We don't profess to know anything more than what a couple months-worth of visits to Second Life have provided but, as far as we can see, no one is forcing Second Life residents to pay any attention at all to brands entering the world. In fact. most have been set up on islands which can easily be ignored or never discovered in the first place.
It's official. Burger King and McDonald's are no longer the whipping boys for obesity. If pizza alone weren't enough to add mass to your body, Dominos, with help from JWT, has created a serious food oddity: the Oreo Desert Pizza, which, along with adding to one's body mass, will also, according to this commercial, give one an Oreo Desert Pizza Mustache. Or goatee. Or beard. Or whatever. Gross. Probably tastes really good though and the commercial's funny. Directed by The Perlorian Brothers.
- Slim-Fast has hooked up with ABC's Dancing with the Stars for a promotion that will bring the show's stars and dancers from seasons 1-3 to 38 cities for a tour which will allow people to see the show in action and meet the stars.
- Advertising Age's Ken Wheaton has collected all the political ads floating around the web and put them in one place or easy viewing and dissection.
- Ralston360's Laura Wegner, in a podcast, interviews former Linden Labs (Second Life) Chief Evangelist and current Millions of Us Founder Reuben Steiger.
- The emission of carbon as it relates the production of paper used for newspapers, magazines and all the other forms of collateral is now becoming a hot topic and publishers such as Time Inc., Hearst and others are examining the effect the production of their products have on the environment as well as means to reduce carbon dioxide emissions.
- Bishop's Finger gives women pleasure. Some not amused.
- Once things are in full swing with Draft/FCB and Wal-Mart, the already on-the-outs smiley face logo is likely to be retired for good.
- Paris Hilton's Carl's Jr. Bentley lather fest imagery is now being used to sell...dry cleaning services.