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Advercan Introduces Biodegradable Can-Top Label

advercan_top.JPG

Back in October of 2004, we wrote about Advercan, a company that affixed labels to soda can tops so marketers could place advertising on cans. While we liked the idea, we chided the company pointing out all those labels would do a good job keeping landfills busy. Making nice, the company has now introduced a new labeling product that is pulp-based, biodegradable and completely hygienic. Advercan is working with Innovia, 3M and Alcan as well as beverage companies pepsi, Coke, Cadbury Schweppes, Miller and others to make cans a viable advertising medium. Not a bad idea since no one watches TV anymore but everyone still drinks flavored sugar water from a can.

Written by Steve Hall    Comments (1)     File: Good, Specialty     Oct-28-06  

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Comments

Just another little thing to tear off while still watching the game. What will I remember? The great play or what a great move on the race track.

Posted by: roy on October 28, 2006 04:59 PM

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