AIDS Campaigns Say 'HIV is Gay,' 'Horny Heads Get Lost'

Beyond Madison Avenue has examined two recent AIDS campaigns. The first, an LA-based campaign which carries the headline "HIV is a gay disease" is causing a stir but if those causing the stir would just read the body copy, they'd know that's not entirely what the ad's saying. The second, a German campaign, carries a racier tone typical of many European ads and cites, "It's easy to lose your head when your horny." Oh, the double (or is it triple) meaning there is just gold.

Written by Steve Hall    Comments (0)     File: Campaigns, Good, Magazine, Racy, Strange     Oct-23-06