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Apply Directly to the Forehead. Again. Again. Again

head_on.jpg

The Slug offers up a retrospective on this past Summer's inane Head On commercial and the media frenzy which ensued because of it. If you haven't seen the spot, it's the one that repeats, "Head On. Apply directly to the forehead," over and over and over but offers no actual statement as to what the product's purpose might be. Created completely without ironic insiderism, the commercial found itself the subject of many parodies, an MSNBC interview with Barbara Lippert in which she just won't shut up, coverage on NBC Nightly New with Brian Williams, again with Barbara Lippert, and, finally, a self-referential spoof created by the company itself. Still, no one knows what the hell the product is supposed to do. OK, yes, it's for headaches but they never say so. Witty.

As Brian Unger said on MSNBC, we shouldn't be surprised to hear "Bud, put it in your mouth" during the Super Bowl.

Written by Steve Hall    Comments (1)     File: Commercials, Opinion, Strange, Trends and Culture, Video     Oct- 3-06  
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Comments

Sad thing is that it could be a great product. But I will never know because the advertising is worse than most (which is saying A LOT) and I refuse to support the company for it.

Posted by: Some guy on October 4, 2006 02:19 PM

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