Ben & Jerry's 'Clamates' Ice Cream Flavors

ben_jerry_claymate.jpg

While fast forwarding through something on the DVR last night, we saw what looked like claymation character so we rewound to realize it was a new commercial called Half Baked from Ben and Jerry's. Its one of four in a series, created by Amalgamated and animated by LAIKA/house, that "claymates" ice cream flavors into characters. Shawn Waite isn't sure he likes the literal translation of the spots but we don't like to think too deeply about the topic of ice cream so we're just fine with their simplicity. If anything, they're quite different than ice cream advertising that has come before. Check the commercial out here, here, here and here.

Written by Steve Hall    Comments (2)     File: Campaigns, Commercials, Good, Strange     Oct-23-06  
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Comments

These are great. I hope they make one for Chunky Monkey.

Posted by: karmagroove on October 23, 2006 12:10 PM

You have to give them a lot of credit, you will remember the things and you will associate Ben and Jerry's with them in the first half of a second. I like them!!

Posted by: roy on October 23, 2006 10:35 PM

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