Campaign Aims For One Less Pregnant Smoker

great_start_tv.jpg

In an apparent first, we have an anti-smoking campaign that speaks to an audience that doesn't live on the left or right coast and have "whiny little brat" tattooed to their upper middle class, teenage forehead. Set in somewhere in middle America, this "don't smoke while pregnant" commercial comes from American Legacy and Ad Council and was created by Austin's GSD&M. It very simply illustrates a thought that goes through a young, pregnant mother's head and the resolves she makes to change her lifestyle for the betterment of her baby.

The campaign, which includes print, is tied to a website called Great Start where tips and help are offered for those interested in quitting.

by Steve Hall    Oct- 4-06   Click to Comment   
Topic: Campaigns, Commercials, Good   

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Comments



Comments

This is many (five or more) years old.

Posted by: dutycalls on October 4, 2006 7:58 PM

Not according to the press release we received today.

Posted by: Steve Hall on October 4, 2006 9:00 PM

Copyright is 2004, as shown at the bottom of the site. Maybe it's brand spanking new, but there wouldn't be much to see here if Steve had to verify the novelty of everything he puts up.

Posted by: pat smith on October 5, 2006 2:01 PM







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