CarMax the Best Buy of Used Car Dealers

16_freak_carmax.jpg

While we're not quite sure just how different CarMax is from other used car dealers with their claims of return policies and "buy without sell" but they sure are different in that they look much more like a Wal-Mart of a Best Buy than most cheesy, flag-flying used car lots. The company has just launched a two-part Boone/Oakley-created television campaign. The first part focuses on the brand with three very un-used car-like commercials set in Rome and the Old West. A second set of commercial focuses on the unique differences between CarMax and other used car dealers. We especially like the freaked out 16 year old who pitches a fit after realizing the nw car her fathr just bought her int eh wrong color. Cue "5 day return policy" voice over. For the most part, good stuff if not a bit off the wall. (Click more for links to spots.)

2, 3, 4, 5, 6

by Steve Hall    Oct-25-06   Click to Comment   
Topic: Campaigns, Commercials, Good, Strange, Television   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

Why to go Jesse Reisner partner at the now corporation who cut the campaign and guy manwaring who directed ! !

Posted by: Alice Underwaude on January 26, 2007 4:25 PM

Why to go Jesse Reisner partner at the now corporation who cut the Carmax campaign and guy manwaring who directed ! !
see it here:
http://thenowcorporation.com

Posted by: Alice Underwaude on January 26, 2007 4:26 PM

Car Quotes
Generally only those persons sell their cars whose cars are either old or had met an accidents. You can purchase a used car provided that it is of extremely cheap price.
----------------------------------
Find more
Albert kahn

Posted by: Car Quotes on May 15, 2009 4:29 AM







Featured FREE Resource: