Coke Wakes Up, Smells Social Media

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After having dissed the whole Diet Coke Mentos geyser thing saying the "craziness with Mentos doesn't fit with the brand personality" then giving in and quickly implementing a lame contest, Coke is now back in full force with Poetry in Motion, a video contest fronted by the very people Coke dissed in the first place, Fritz Grobe and Stephen Voltz, creators of one of the craziest Diet Coke/Mentos geyser videos. The two now appear in a video urging people to submit videos and teasing us with the fact the pair will release their latest video October 30, sure to be even more massive than their original geyser work

by Steve Hall    Oct-24-06   Click to Comment   
Topic: Brands, Consumer Created, Good, Social, Video   

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Comments



Comments

They had better be real good because the geyser bit is now old,tired and the world is likely on to other things in life. For my buck it's a little late.

Posted by: roy on October 24, 2006 3:53 PM





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