Denvr Pizza Chain Welcomes New York Transplants
Colorado is the new burrough. Denver-based Anthony's New York Pizza has created a bumper sticker campaign that will place stickers in the hands of 500 people who have relocated from the New York area to the Denver area. The list was culled from DMV records and will attempt to make New Yorkers feel right at home in their new mountainous surroundings. See additional creative here.
Comments
Only the last image is showing up. Interesting idea to get local transplants in on the campaign. I'd like to see the rest of the creative.
BTW, is "borough"...
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