Ford Signs Toby Keith (Who?)

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We don't claim to be any sort of music afficianado, we think country music is silly and, well, we don't live in the country which is why Ford's choice of country singer Toby Keith to promote it F-150, F-Series Super Duty and Ford Ranger vehicles is probably a good thing for those who don't live where we do. While we have no idea who Keith is, we're sure a lot of people do and will just love his verbal twanging and run right out and buy a Ford.

by Steve Hall    Oct- 5-06   Click to Comment   
Topic: Campaigns, Celebrity   

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Comments



Comments

It's not that hard to keep Ford and Chevy straight is it? I mean we seem to do okay with coke and pepsi.

Posted by: gorilla on October 5, 2006 1:17 PM

Are you aware that you made the mistake of claiming Chevrolet chose Toby in an article that was all about Ford signing him?

Posted by: victoria Villalobos on October 5, 2006 1:22 PM

I found out who Toby Keith was when I heard the song "How Do You Like Me Now" after a friend of mine had one of those, "Now I'm hot and successful -- don't you wish you had paid attention to me in school???" experiences. He cracks me up. His songs are a hilarious, tongue in cheek, make fun of himself and everyone else good time. He's been a long time celebrity endorser of Ford F-150, they are in love with him. Check out "Never Smoke Weed With Willie Again" for a laugh.

Posted by: April on October 5, 2006 1:22 PM

Whether it's with Fordolet, Chord or whatever, Toby Keith's partnership makes far more sense than Slash and VW.

Posted by: daveednyc on October 5, 2006 1:28 PM

I think it is brilliant of Chevy to choose Toby Keith to promote Ford products :-P

Posted by: Howard Theriot on October 5, 2006 1:30 PM

UM, hello! Toby Keith is the self-professed redneck who called for the public flogging of the Dixie Chicks after 9/11. His shows would feature a screen backdrop of the Dixie Chicks with Saddam Hussein and stuff like that. He's an American, that's for sure. And, I'm pretty sure he's built Ford tough.

Posted by: Jeannie on October 5, 2006 2:07 PM

Jeanniemust hate freedom. Infidel.

Posted by: tom lout on October 5, 2006 2:20 PM

Trucks are the best selling cars.

Posted by: snake on October 5, 2006 2:23 PM

Toby Keith may be a crazy redneck singing country, but that probably fits with Ford F-100 drivers. Go Chevy!

Posted by: ted on October 5, 2006 2:29 PM

OK, OK. I fucked up. I fixed it here but once the newsletter goes, that's it. Sorry.

Posted by: Steve Hall on October 5, 2006 2:48 PM

That's okay Steve. You probably just need to "Getcha Some."

Posted by: American Copywriter on October 5, 2006 3:09 PM

I'm usually a big fan, but I'm really disappointed in your commentary today.

You are not an 18 year old boy, but you seem to have no problem commenting on body spray ads.

You are not a mother, but regularly comment on mother-targetted packaged good ads and microsites.

You are not a hot chick, but feel no problem commenting on fashion ads.

Yet today, when the biggest car brand signs the biggest country star, you plead some sort of big city ignorance to the subject. What gives?


Posted by: Elisabeth on October 5, 2006 3:42 PM

Toby Keith is the Chingy or Chamillionaire or P-Diddy of country music, except without the Cristal, big chains, booty-shakin' and fake name.

Does that help any?

Posted by: John on October 5, 2006 3:49 PM

It's all part or my master editorial plan to piss off people like you. What the fuck? You think only hot chicks can write about fashion? Moms about Mom-targeted sites? Boys about body spray? I didn't know body spray was limited to 18 year olds. If it was some sort of editorial rule that a writer could only write about the demo they lived in, there wouldn't be enough to go round for media companies to pay all those writes.

What gives is that I honestly don't know who the hell this Tony Keith dude is. As I wrote in the first sentence, musical expertise is not a strong suit around here.

Besides, all of what you mention is what Adrants is about. If you don't like it, go read Advertising Age. I hear Hoag Levins is a really hot chick and writes about fashion ads all the time. Oh, and there's this guy named bob Garfield and he, like, critiques ads. I hear he's like over 50 but he comments on Axe ads too.

Big city ignorance? It's called sarcastic humor, Elisabeth. Oh, and hey, I've seen Wille Nelson in concert. Does that get me points?

Posted by: Steve Hall on October 5, 2006 3:57 PM

Don't know who Toby Keith is? haha.. What planet do you live on?
Funny how people in big cities have to think outside the box and crawl out of their cocoons to see what is really going on in the world.
Lots of good stuff out there dude,, need to try it!
The man is Totally unforgettable!! and that is why Ford chose him. They want to be unforgettable as well!!................

Posted by: Dorothy on October 5, 2006 4:30 PM

Don't know who Toby Keith is? haha.. What planet do you live on?
Funny how people in big cities have to think outside the box and crawl out of their cocoons to see what is really going on in the world.
Lots of good stuff out there dude,, need to try it!
The man is Totally unforgettable!! and that is why Ford chose him. They want to be unforgettable as well!!................

Posted by: Dorothy on October 5, 2006 4:30 PM

>>It's all part or my master editorial plan to piss off people like you. What the fuck? You think only hot chicks can write about fashion? Moms about Mom-targeted sites? Boys about body spray?

Steve, that's not what she's saying. She's calling out the fact that your "Toby Keith? What the fuck?" headline reads like, "As a New Yorker, I am making it a point to mention that I have no idea what those ca-wazy rednecks are up to in the flyover states."

Posted by: Dan on October 5, 2006 5:20 PM

We'd be better off without all those red states.

Posted by: Some guy on October 5, 2006 6:05 PM

>>She's calling out the fact that your [...] headline reads like, "As a New Yorker, I am making it a point to mention that I have no idea what those ca-wazy rednecks are up to in the flyover states.">> Now you've really done it, Dan. Steve's from Boston! (But I don't hold that against him...)

Posted by: daveednyc on October 5, 2006 6:49 PM


Hey I am from a Red state but Toby is a professed Democrate (ok ok he's not perfect but that has to be the only thing about him that is not)

And my "big city" remark was ment for people who are comfortable inside their cities that provide everything they need within reach. Sometimes that limits the access to things like country music, thus understanding the attraction to it. I don't think someone in New York ( or Boston) could relate to Sunday Fried Chicken in the same personal way us "Red State" southern folk do. It is not the food but it is the way of life surrounding that fried chicken that makes it special. In the same way I doubt we understand your rap, jive, popping, etc.

Bottom line is...... Toby in Ford is perfect, not to travel down the streets of Broadway but turn us loose on a country road or across country and it is a perfect combination.
But........ Not all southern folk, westerners or country people in general are Red necks. They are a breed amoung themselves!!

Posted by: dorothy on October 5, 2006 7:10 PM

They could have hired the Musical Robot as well those composes and performs.
http://www.cnn.com/2006/TECH/10/03/musical.robot/index.html

Posted by: Offshore Support on October 6, 2006 11:02 AM

Toby Keith - Ford
Tiger Woods - Buick
Julio Iglasias - Coca-Cola

Never moved the meter at any of these companies.

Posted by: Martin Calle on October 6, 2006 11:55 AM

Tiger Woods has indeed moved the meter for Buick - check out http://www.forbes.com/bbsbrands/2004/03/18/cx_ld_0318nike.html for some proof.

And Steve, I'm not going to attack you about body spray but c'mon, Toby Keith is a well-known musician and one of the biggest stars in an extremely popular genre of music. Just as Chevrolet used country singers in its ads, Ford is doing the same, as is Toyota with Brooks & Dunn. I won't go out on a limb and call it brilliant marketing but being the major sponsor of his tour gets Ford product in the face of hundreds of thousands of target audience consumers.

Posted by: Kyle Rohde on October 6, 2006 12:13 PM

I apologize but I had honestly never heard of him. I could easily have Googled and all would have been well but I didn't. Then again, that would have made for a boring piece and we wouldn't have had all these fun comments:-)

Posted by: Steve Hall on October 6, 2006 1:05 PM

I've always liked Adrants, Steve, but there seems to be a lot of laziness going on lately. You don't know who Toby Keith is and don't bother to check. You post ads full of half-naked and mid-orgasming women that scream "spec".

As much as this site is about sarcastic fun, it's no more interesting than AdWeek if you're posting work that isn't real or showing you have no knowledge of the topic you're dissing (in this case platinum selling, perfect pickup shill Toby Keith). Check what you post, otherwise folks doubt your credibility.

Posted by: theo kie on October 7, 2006 12:21 AM

Don't be so hard on Steve. I guess it is possible for one not to know who Toby Keith is. Personally I don't see how because if you don't know who he is as a country singer, one surely would know who he is as an "up in your face-got nothing to hide-pro-troups boot in your Ass chanting American" who impliments this not only into his songs but in his life by spending time entertaining the troups in Iraq a couple times a year and by releasing his new movie with Kelly Preston ""Broken bridges"to the troups before it was released in this country. His previous vocal disgust with the Dixie Chicks (who are disgusting) were media madness a few years ago.
But if you missed all that I wonder what are your thoughts on Ford doing a short media blitz with Taylor Hicks who would have only appealed to a few million fans who knew who he was?

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Posted by: Royalty Free Beats For One Dollar on November 14, 2006 10:21 AM

I just ran across your comments on Toby, and I am absolutely amazed that you are in the dark as to who is he!!! You may be 'big city' but aren't there radios or tv's there?? How about concert venues?? (By the way, I'm from Cleveland and that's about as "CITY" as you can get! WE KNOW ALL ABOUT HIM HERE!!) He plays to sold out concerts all over the country most of the year! I can't believe you've never heard of him.....you may not like country but I'll bet you know a lot of his songs and don't even know it! They're EVERYWHERE! Wake up! You have NO idea what you're missing! As someone else posted previously, you need to start THINKING OUTSIDE THE BOX!! He is a much loved hero and the greatest thing out there! And he IS built FORD TOUGH!!

Posted by: towbeezgrl on November 3, 2007 2:27 AM

dose anyone know where toby keith lives?
send me a message comment on my space

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Posted by: danny on July 16, 2008 11:38 AM







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