We're appropriately horrified by horror queen Karen Black's new campaign for PETA in which she proudly announces "I wouldn't be caught dead in fur."
PETA's pretty stoked about the pairing but the whole play on words with Karen Black looking kind of dead already is too much to bear. - Contributed by Angela Natividad
- HP's "Personality Profile" in which profiles NCLS players cuts a bit too close the company's "profiling" company executives and journalists.
- Ariel, and all of us here at the "what the fuck is up with all this web 2.0 shit?" Adrants offices, wonders why two grown men spent almost an entire month bitching about giving proper "link love" and why they thought anyone would care.
- Boston-based dairy Hood just launched two :15s, created by VIA which you can view here.
- Marketers are stepping up efforts to plant ads in decoy files found on questionably legal peer to peer sharing sites.
- George Parker says of the new Lexmark campaign which has placed printers in public places, "I don't need a fucking printer in the middle of the Santa Monica freeway."
- One of the largest advertising discussion group lists, i-advertising has relaunched. Check it out.
Sort of like Warren Beatty who, facing racial tension in the movie Bulworth said, "If we all fucked each other, we'd eventually end up the same color," this campaign for Belgian weekly teen magazine HUMO presents a culture mash-up to deliver the message that culture mixing makes everyone nicer. As CoolzOr comments, the poster portion of this campaign didn't last long as teens an college kids "borrowed" them for the bedroom and dorm room walls. The campaign appeared in HUMO magazine itself and as wild postings next to posters for candidates running in an election that occurred earlier this month. Belgian agency Mortierbrigage created the campaign. Three other posters can be seen here.
We're not too sure what Sorel was thinking with this one but we know it did not make us want to put their boots on our feet. Or eat that hot dog either. In fact, we're inclined to stay pretty far away from boots so insulated you could cook over them, any kind of food cooked over boots and people that put the two together. We almost wonder if that's what Sorel was shooting for. - Contributed by Angela Natividad
NZDating.com, New Zealand's "premier internet dating site" according to creative director Chris Hunter, commissioned Draft New Zealand to run a series of ads on complementing buses. "[The buses] are quite often together," says Hunter to Ad Critic. We don't live in Auckland so despite the fact that this would little to rarely happen anywhere else we can think of, we're in no position to argue.
As an afterthought Hunter adds that even if people only see one bus with a nonsensical message it will just "[add] to talkability and word-of-mouth." He may be right. But sitting in traffic behind a bus marked "YOUR MATCH" would fucking annoy us. - Contributed by Angela Natividad
We all know how closely politics is tied to sex. Using that interviews-out-of-context trick with a bunch of television actresses, this PSA plays on the gutter our dirty little minds like to visit when we hear the phrase "doing it." Then it pulls the punchline that of course none of us knew was coming by encouraging us to get out and vote.
Clever. We guess. Though we echo Adfreak's sentiment that there'll probably be little to get all creamed about come November 2008. - Contributed by Angela Natividad
Adrants reader James Gardner snapped this camera phone shot of a street promotion that's part of the currently running VdubRocks Volkswagen campaign. The vehicle in the picture was outside a guitar store on Boston's Boylston street and guitars were hooked up to the car just as they are in the ads. Noting the bright orange parking ticket on the windshield, the Boston Police Department didn't take too kindly to the promotion blocking the sidewalk.
Gawker reports a Swedish gentleman by the name of Jonathon Lundqvist returnd fom a trip to Iran with copies of several western magazines he purchased at a newsstand. All of the magazines are manually censored blocking out areas of the ad which are deemed to be too risque. It's not the censorship that's surprising but the manual labor involved in black inking all the "too revealing" content
In an amusingly scathing piece about Donny Deutsch's Gotham magazine feature "Deutsch Mark," Copyranter, on a Gawker writing assignment, takes a look at Donny's work and concludes it's all just another piece of fat-headed self promotion. Analyzing article word counts, Copyranter finds the Donny, without surprise, likes to talk more about himself and his Big Idea show than the article's subject matter. But we aren't going to complain because, Speedo aside, we'd love to be as famous as the Deutsch man, have out own TV show and have Gawker crap down our mouth too. Oh wait Jessica's gone and we haven't tasted the new shit yet.
Now that Electronic Artists has more fully integrated advertising into its games, it has sent out a new End User License Agreement and Adrants reader Dario Meli tells us most aren't happy with it pointing to an ars tchnica gaming forum. In the forum, most are displeased with EA's collection of user information (though anonymous) but more so with the company's perceived double dipping. Forum members think it's unfair for EA to collect ad revenue without using it to offset the cost of games as is usually the case in other media.
We're sure everyone's just beginning to learn here and that most of these seemingly illogical practices will be weeded out as the marketplace matures. Though, for now, EA has a few gamers up in arms over its integration of advertising into its games.