Ariel points us to the oddities of ice cream marketing in Europe. Ice cream company Magnum (and yes, there's all kinds of fun stuff you can read into that name) has set up a kind of photo booth for people (mostly attractive young women, natch) to film themselves eating a big ass Magnum ice cream bars...seductively and teasingly, of course. Sweet. Hmm. Makes Hood look positively church-going.
If your one of those people who just absolutely, positively has to know what viral video are the hottest at any given moment, you might want to give a service called Ulmo a try. UMLO, created by asabailey, crawls the web and tracks linking behavior to various video sites to produce an aggregated list of what's hot. On top right now is, of course, the goofy video of giddy YouTube billionaires, Chad and Steve, telling us how wonderfully happy they are and how YouTube will continue to be great and not change too much because of the Google acquisition. Um, yea.
If you work in advertising, love cheerleaders and think the Super Bowl rocks, what's not to like about CMT's Dallas Cowboys Cheerleaders make your own commercial promotion for the network's Dallas Cowboys Cheeleaders Making the Team reality show? Right. Nothing. So have fun crafting your creation by dragging a droping cheerleaders arond the page until you have your masterpiece.
Following Slash, Spinal Taps Nigel Tufnell (Christophr Guest) makes an appears on stage atop a pile of VWs and notices, "this amplifier has airbags." It's all part of the automakers promotional deal with guitar maker First Act in which guitars are given to those who buy new Volkswagens.
AdWeek's Alison Fahey, writing on the AdFreak blog, tells us about her experience interviewing famed KISS bassist Gene Simmons and how he's taken what was once just a rock brand and turned it into a successful global brand. Alison says there wasn't much tongue wagging and there was no blood spilled. All in all, a good interview.
Continuing it's Keep Dreaming of A Better World campaign, Che Magazine gives us yet another thing to dream about when it comes to a better world. That is if you think a better world is made of up female tennis players exchanging shirts at the end of a match. Oh, the things people do for publicity. This comes from our friends over at Duval Guillaume Antwerp.
From our hot women-obsessed friends over at Jewish social network. Koolanoo, comes yet another video filled with, yes, hot women and...huh...what is that gigantic thing between your legs, my friend? Oh just watch and find out. While there's no nudity (aside from a guy's backside) in this video, you might want to turn the volume down before viewing lest you want your office mates to think you've got some kind of orgy going on in your office.
One has to wonder whether or not Agency.com's Subway Video fiasco might not have turned out better if they took this tack when they did their man on the street interviews. At least they might not have offended that
Amish guy Hassidic Jew. Oh wait, it wasn't the interviews that did it. They crucified themselves but whatever.
Adrants reader Nicholas Hall points out Will McKinley likes to go to Subway but he only goes for the Diet Coke. It's his "delivery method of choice for the precious elixir caffeine." He hates the food but loves to go to various Subway's throughout New York for his caffeine needs. The other day, as he was leaving a Subway, he was approached by a guy with a video camera and a microphone who wanted to talk to Will about his Subway experiences. Will offered that he might not be the best guy to talk to as he has no love for the place but the guy, undeterred, offered Will $5 and said, "I'll pay you $5 to say something good." So Will thought for a second, said sure, and decided to lie about hw much he loved Subway. Score one for that marketing organization.
Will didn't stop there. When asked his favorite thing about Subway, Will invented a new tagline for the place, "Subway is healthy, fast and cheap. Just how I like my women."
- To promote it's Dark Chocolate M&M's, the company has launched a site one which 50 movie titles are hidden in a large image and represented by visual riddles.
- Karl Lagerfeld has signed singer/songwriter Cat Power (Chan Marshall) to front his line of Chanel jewelry.
- Night Agency has created an 80's style "adverband" RockdotRocks which will perform original songs with lyrics that praise its client, security software company Symantec.
- Gen Y (born 1980 to 2000) are spending more than any same aged generation before them.
- Deep Focus just snagged the PROMO Magazine PRO AWARD for Best Use of Interactive Media for The Sopranos: Crime. Organized. promotion (the Google Maps mashup).
If you want to check out who's having office sex at the agency next door or who's grabbing ass to win new busines, check out TalentZoo's new section called the break room, a place where all the industry's nastiness can be shared by all. We particularly like the story from Becca who said, after a certain office activity, "My pumps made black marks on the wall."
Nice touch with the martini glass. Hmm, where have we seen that before?