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Pre-Movie Short Film Controlled by Audience Using SMS

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Brazilian-based AgenciaClick has created what would seem to be an intriguing interactive movie theater experience to promote the Fiat Idea Adventure, a light offroad vehicle. Movie goers will meet a guy named John in a pre-movie film and, using SMS messaging from their cell phones, be able to generate 16 different versions of the promotional film and choose the ending.

by Steve Hall    Oct-11-06    
Topic: Good, Mobile/Wireless



Ketel One Deprecates Clientele, One Full Page Ad at a Time

ketel one.jpg

In a campaign that's been running for quite some time, a tongue-in-cheek series of ad campaigns by Ketel One does away with the hot chicks and the cool-looking dewy bottles of vodka. Instead, they're buying out whole billboards and pages in magazines to deliver what's typically a one- or two-sentence statement with no calls to action or attempts to glamourize their product. In fact, the ads are downright insulting. Our personal favorite is the one that says "There you go again, leading by example." This one is pretty funny too but apparently some people don't seem to think the campaign's that great.

That's okay. The people who matter know it's "drawing board," not "drawing bar." Now we're going to raid the fridge and lead by example. - Contributed by Angela Natividad

by Angela Natividad    Oct-11-06    
Topic: Good, Magazine, Outdoor



Sports Marketplace Gets Mortal Combat-Like Game Promotion

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To promote the launch of online sports marketplace, Protrade, Pod Digital Design created Mascot Kombat, a fighting game parody of Mortal Kombat, where team mascots duke it out on a football field, basketball court as well as tailgate party, bleed team colors, and face the ultimate humiliation of having their helmets removed and true geek identities revealed. It's not an easy game to play which simply means it's a great game because we suck

by Steve Hall    Oct-11-06    
Topic: Games, Good



Marc Jacobs Makes Gaudy Haute

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With the help of photographer Juergen Teller, who's really into disposable cameras, Marc Jacobs unveils his new line of ready-to-wear with a series of gritty, decidedly uncute print ads. The muse of choice is Jennifer Jason Leigh and for the condemned backdrop he's using she's just perfect: nice and tired-looking. Not that we're giving the typically cracked-out models any preference. Check out shots from the campaign here, here and here. - Contributed by Angela Natividad

by Angela Natividad    Oct-11-06    
Topic: Magazine



Colle+McVoy Wins AdWeek Buzz Award

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Colle+McVoy is pleased it recently won Adweek Magazine's award for "Best Guerrilla Marketing Campaign" at the magazine's second annual Buzz Awards. Colle+McVoy tells us they chosen for their "use of grassroots marketing" to generate brand attention and awareness on work they did for a crushed vehicle campaign for the Minnesota State Lottery. Congrats.

by Steve Hall    Oct-11-06    
Topic: Agencies, Industry Events



IBM Blunders on What Makes Us Special

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We're not really sure what IBM is trying to do here but in our mind this ad only makes sense if they're trying to make some ironic commentary on society that has nothing to do with being special. They've depicted mankind as a walking passel of coffee cups and the one that sticks out happens to be attached to what looks like a set of iPod earbuds, which could have passed for special before everyone in the world had the telltale white cords leaking from ears to pocket.

Will your business solutions be as innovative as your pseudo-individualist coffee cup, IBM? -Contributed by Angela Natividad

by Angela Natividad    Oct-11-06    
Topic: Outdoor, Strange



Edoc Laundry Scores Product Placement Coup on 'CSI:NY'

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Seattle startup Edoc Laundry, maker of coded t-shirts that give clues to episodic stories, will be the major storyline in tonight's episode of CSI:NY. The "placement" was not paid for. The producers found the Edoc Laundry concept so intriguing and appropriate for CSI, they just organically worked it in to the episode.

Launched in March, Edock Laundry uses coded messages hidden in its line of shirts to tell a covert story which is told on the Internet on the website and through forum postings. The premise for the CSI: NY show, titled "Hung Out to Dry," concerns a serial killer who uses trendy t-shirts to hide clues to his identity and motives for his killings. Edoc apparel is named and featured throughout the show, and designed four specially coded shirts that the episode's victims wear. Check out a clip of the show here which concisely explains how the whole Edoc Laundry thing works.

by Steve Hall    Oct-11-06    
Topic: Good, Online, Product Placement



GooTube Delivers Eyeballs, BBH NY Gets Makeover

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- Media buyers don't give a crap about the social media implication of the Google YouTube acquisition. It's just more eyeballs and one less insertion order.

- Toy designer enthusiast, painter, and Thunderdog-founder Tristan Eaton has decorated ad agency BBH's new headquarters in Tribecca.

- The American Association of Advertising Agencies has hired Golin Harris to provide PR support for the advertising industry. Good luck.

- Ironic Sans has a very creative twist on the political advertising requirement, "I'm Joe Politician and I approved this ad."

- Here's your opportunity to drag out that great ad you did that the AE or client killed and win an award for it. Because, after all, we now killed ads are much better than ads that actually get approved. On November 9 from 6P to 9P, the One Club Gallery will host "2006 Night f the Living Dead," an appreciation of the best killed ads.

- Stewart Rogers wonders whether Yoda was the copywriter on this nav-side ad.

by Steve Hall    Oct-11-06    
Topic: Agencies, Online, Video



These Boobs Were Made For iPod Support

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Warning! Warning! Attention, accuracy police. Attention those who expect only boring, serious news here on Adrants and nothing to actually lighten up the day. This is not, repeat, not a real ad for the Apple iPod Shuffle. Neither is this. These are the fake machinations of some Flickr person having fun with their cleavage and panties for the amusement of others, you included. So just look. Enjoy. And don't over analyze.

by Steve Hall    Oct-11-06    
Topic: Online, Racy, Spoofs



Indian Kid With Big Head, Huge Smile Dances For TiVo in Weird Video

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We've seen this at least three times at different web addresses but passed it off as just a freakishly weird video but now the video contains a TiVo status bar, sound effects, closing copy and logo. And, it now lives on the website of San Francisco-based Swivel Media lending more credence to the marketing angle of the clip. The video (an old Bollywood film) features an Indian-looking family sitting on a bed with an old-school boombox. The Dad turns the boombox on and off as one of the kids (or...dare we say, dwarf with a big head and freakishly weird smile), standing on the floor in front of the bed dances robotically, starting and stopping as the Dad starts and stops the music. Freakishly weird but additively entertaining.

We contacted our friend Erik over at Swivel Media to confirm (yes, shockingly, we do that sometimes) this is, in fact, another weird promotion for TiVo and Erik tells us, yes, Swivel did create it in the sense they latched on to popular and strange clip and branded it with TiVo. We say another because in mid-September an odd, 50's-style video surfaced called Blue Moon in which scientists found a Tivo and thought it was some sort of alien (the kind from other worlds) device.

by Steve Hall    Oct-11-06    
Topic: Good, Strange, Viral



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