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XM Launches Campaign, Stern Launches Campaign, Bosch Bushed

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- XM is launching a Lowe New York-created Q4 Holiday ad campaign which will include television, cable, print, DM and interactive.

- In Demand Networks is launching a $1 million campaign to promote its 24/7 Howard Stern subscription TV channel.

- And just or fun, Brooke Hogan. They really can make anyone look good on a magazine cover.

- A Bosch bush moons an old guy next door for, well, we have no idea. Probably some sort of turbocharged hedge trimmer.

more »

by Steve Hall    Oct-10-06    
Topic: Campaigns, Direct, Magazine, Online, Television



'Saw III' Splatters Actor's Blood All Over Promotional Posters

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To promote slasher flick, Saw III, actor Tobin Bell, who plays Jigsaw in the movie, will have his actual blood splattered across 1,000 promotional posters in 25 markets. Lionsgate will sell some of the posters for $20 and donate the money to the America red Cross

by Steve Hall    Oct-10-06    
Topic: Celebrity, Poster



Infiniti Canada Has Bad Grammar

No doubt, we're the last people you'd expect to comment on English grammar so we're not going to. We're going to let Adrants reader Michael Scott take the floor and tell us about his efforts to try to get Infiniti Canada to correct the grammar he claims is wrong in this ad

Here's a copy of a plea I sent to information.centre@infiniticanada.com two months ago......and again today:

SUBJECT: Your "All that's missing ARE the wings" co-op newspaper advertisement

Please, pull the ad from your co-op kit and replace it with a corrected version........(or, alternatively, advise all dealers to stop running the print ad.) (The ad appeared in Tuesday, Oct 10th's National Post, page A6, over your dealer Woodchester Infiniti's name.)

If this ad is going to live on........the headline must be corrected to read, "All that's missing IS the wings."

In its current form, I'm sure you are repelling more potential buyers than you are attracting. (I know it throws ME off my lunch every time I see it!!)

The subject of your headline is the word "ALL"........not "WINGS". Therefore the verb "is" must be used to agree with the subject, not the PLURAL "are" as it now reads.

Apparently you don't trust me as a source of English usage. I wrote to you about this a couple of months ago as well as to your agency, but the ad continues to run in its gut-wrenching form.

Please consult someone at your ad agency who is over the age of 40 and who learned how to speak English back in the day when teachers cared and/or knew the difference between good and just plain WRONG.

So there, Infiniti.

by Steve Hall    Oct-10-06    
Topic: Agencies, Bad, Brands



Bentley Thinks We All Suck

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Assuming this is a real ad - because as we all know and as you readers have been so vicious in pointing out, fake ads are a dime a dozen in the world of Flickr - Bentley just wants the rest of us poor, unfortunate slobs to know for sure we are, most assuredly, lesser human being than Bentley owners.

by Steve Hall    Oct-10-06    
Topic: Magazine, Strange



Marriott Spring Hill Suites Wants Bad Dancers

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Marriott Spring Hill Suites has chosen to highlight the Seinfeldian Elaine-like dancing abilities out there with More Room to Move, a dance-o-matic game thingy that somehow aligns bad footwork with the need for bigger hotel rooms. Cheese at its finest.

by Steve Hall    Oct-10-06    
Topic: Games, Online, Strange



Berthold Has Grotesk Akzident in HP Video

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With a riff on typefaces, HP's Imaging and Printing Group have released their first virally-intended video, called Berthold's Grotesk Zkzident, which features two graphic designers working together, one of whom freaks out when the printer breaks and ends up trashing the office unintentionally. Oh, and bike messenger that shows up at the end? No idea. Weird. But in a strangely good way. Created by Publicis Dialog.

by Steve Hall    Oct-10-06    
Topic: Online, Strange, Video, Viral



Pepsi Zero A Nonenitity, Wind Does Blow, Sky Bursts

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- It seems Pepsi can't quite come to terms with the fact Zero is a nonentity and, in fact, would like us to refer to its product as a nonenitity.

- Yea, yea, yea. Pamela Anderson is in a Virgin Mobile commercial with veiled references to what...penis size? Yawn.

- Nissan's 7 Days in A Sentra bombs according to some.

- Western Wind Energy, which we earlier mentioned was hosting a viral video contest, is nearing completion. As expected, all the submisions suck as much as the original video did. But, hey, at least people are participating, right?

- While we're sure this new Candystand game called Life Savers Splosions Skyburts is a whole lot of fun, the need to install a plugin and confusing directions out us off. Then again, we never play online games so don't listen to us. Check it out for yourselves.

- Liquor advertisers don't like under aged girls as much as FHM readers do.

by Steve Hall    Oct-10-06    
Topic: Consumer Created, Games, Online, Outdoor



All Your Video Are Belong to Google

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In confirming its $1.65 billion stock purchase of YouTube, Google promise the site will run independently for the foreseeable future but Google will ad its AdWords adverting program to the site. Google lawyers were mum on the prospect of getting the crap sued out of them for all those un-copyrighted videos infesting YouTube. It's unclear at this point whether or not Google Video and YouTube will become one in the future.

by Steve Hall    Oct- 9-06    
Topic: Online, Video



'Pulse' DVD Release Promoted With Cryptic Belgian Site

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Today, we received a cryptic email directing is to a Belgian website called Unknown Frequencies which delivered explosive, full screen imagery that made it look like your computer was being attacked by some sort or killer virus. It then delivered an onslaught of IM windows in quantity only the likes of girls with naked pictures on their profiles would ever receive. After a few more ominous messages, the site said to check our email October 11 for more information. We don't need to wait. We already figured it out.

Strangely, as soon as this full screen takeover begin, it reminded us very much of a movie review we had read back in August for the Kristen Bell film, Pulse. And, sure enough, after spending a bit more time with the site, seeing a directory tree with YouAreNowinfected.com flash by early on and following that link, we were redirected to pulsethemovie.net.

more »

by Steve Hall    Oct- 9-06    
Topic: Good, Online, Promotions, Viral



United Nations Hires LonelyGirl15 For Poverty PSA

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Yes, it's come full circle. An entity with seemingly no purpose has been hired by one which has a very important purpose, the United Nations. Y&R, which works on the United Nations' Millennium campaign, contacted Greg Goodfried, one of the guys being the 40-video LonelyGirl15 series to see if LonelyGirl15 herself, Jessica Lee Rose, wold be interested in fronting a PSA. The deal was made and the video is now on YouTube for all to see.

While the marriage of LonelyGirl15 with the United Nations might, at first, seem odd, we're thinking it's kinda brilliant. With her following, a generation raised in a world of media vastly different than that of just five years ago, the move shows someone behind this effort truly understands social media and why tonnage television buys aren't always the best thing for getting the word out.

by Steve Hall    Oct- 9-06    
Topic: Best, Campaigns, Commercials, Online, Trends and Culture, Video



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