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Woman, Bed, Laptop, Hot Guy, Suction Shill 'Meet Or Delete'

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To promote its new online and mobile dating show, Meet or Delete, this virally intended video features a woman on her bed transfixed by a guy she's checking out online. Her desires to be with him do come to fruition but, sadly, not for too long.

by Steve Hall    Oct- 9-06    
Topic: Good, Mobile/Wireless, Online, Strange, Video



Young Guns Probes Fresh Meat

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To promote their ad contest for the practitioners of tomorrow, Young Guns releases Worth the Pain, which straddles the fine balance between educational and entertaining in a satisfyingly dark way. We dig the sense of despair dripping from the guy holding his head in his hands. What's got him so down? Is it the pressure that comes with competing for attention in a cutthroat industry, or is it the anal thermometer that explodes in hearts and rainbows? Come on, we all have to pay our dues. -Contributed by Angela Natividad

by Angela Natividad    Oct- 9-06    
Topic: Good, Industry Events, Online, Racy



The King: Saving Marriages, One Sandwich at a Time

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Ben Schwartz at Rejected Jokes put together a short called Cheating in which an irate husband, prepared to throw open a closet door and beat the libido out of his wife's secret lover, is strangely pacified when handed an enormous Whopper-looking thing by the King himself. The ad's just perfectly off-color, but who can seriously have a hot and steamy affair with a guy who carries a King mask in his backpack? -Contributed by Angela Natividad

by Angela Natividad    Oct- 9-06    
Topic: Good, Spoofs



Forum Community Quantifies Ad Ethics

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The discourse about ethics in advertising is getting picked up by people who'd like to help draw out that imaginary red line in a way that doesn't sound so whiny. Under the premise that society (and not just irate marketing bloggers) can now contribute to media messages, After These Messages does for the opinionated audience what Yelp did for hipsters who get their kicks bitching out posh restaurants. You log in, post an ad and then - get this - scale its ethical weight and relevance. The gauge includes questions like the following: If you created it, would you sleep well at night? Does it contribute to society? Will it bring good karma? Is it an effective piece of communication?

more »



Broadband Company Latches Onto Numa Numa Craze

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We apologize in advance. We simply cannot help ourselves when it comes to Gary Brolsma and all things Numa Numa. Advertising Age's Bob Garfield took a look at yet another knock off of the Numa Numa video, this time done by a company called Arnet Broadband. The company uses that same catchy tune but fills the video with a Gary Brolsma look-a-like (which they call Garry avoid legal stickiness) and several others whose purpose it is to illustrate the virtues of broadband access and the utter wackiness it provides access to.

One might say this is played out with over 3,000 Numa Numa videos out there but the train won't stop. Even Gary himself came back to join th party, albeit with a less organic and far more commercial endeavor. If it works, rinse, repeat.

by Steve Hall    Oct- 9-06    
Topic: Commercials, Good, Strange



Frolicking Hotties and Old people Demonstrate Camera's Features

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To promote its new Exilm EX-1000 10.1 Mega Pixel camera, Casio has set up Too Much Detail, a sit that shows just how powerful the zooming capability of the camera is. In fact, the zooming capability of the camera is so powerful it can zoom and pan right past the couple disrobing in the foreground and onto the very old couple having a bit of their own fun in the background. The fun part is zooming and panning around the and past the foreground images to find out which of 12 pictures the old couple is in. Once that image has been located, you can enter a sweepstakes to win the camera.

The site does a great job illustrating the features of the camera, avoids boring tech and spec stuff and offers up a bit of fun at the same time. There's also a little clip that goes along with the site that reveals why finding thr old couple might be a bit embarrassing to the foreground hotties.

by Steve Hall    Oct- 9-06    
Topic: Good, Online, Promotions, Racy



Calvin Klein Offers Euphoria to Passersby

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While everyone now walks past these over-sexed billboards shot as if a porn flick but designed by some European fashionista, they're still jarring. Or at least they are to us as we pass them by especially since the product being sold is just some over-priced, over-branded previously created concoction with just an ingredient or two changed and a new name slapped on it.

by Steve Hall    Oct- 8-06    
Topic: Opinion, Outdoor



Burger King Burger So big Only A Snake Can Eat It

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While George Parker doesn't like the new Eat Like A Snake Commercial for the new Burger King Triple Whopper, we think there was no other possible way to promote a fatburger than with a freaky commercial like this. Atfer all, who in their right mind would want to suck down this 1,000 calorie plus, four inch high burger than a snake? Oh wait, that McDonald's fat kid would love this thing and could probably suck it down in one bite too.

But anyway, Ariel's right when she says "Burger King has successfully spent the last few years integrating itself with pop culture. Nay... BK IS part of pop culture. Unlike the majority of companies...BK refuses to merely be a reaction of what is already taking place. They choose to create the reaction, and fairly intelligently." It's perhaps true the wackiness of all recent Burger King advertising is simply aimed more at creating an odd brand persona than actually trying to sell a burger. But, given the upcoming generation's hatred of "being sold," the odd approach Burger King is taking seems to be an appropriate one.

by Steve Hall    Oct- 8-06    
Topic: Commercials, Opinion, Strange



Do Your Part, Attend the Advertising Industry Diversity Conference

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Adrants, along with Business Development Institute, is presenting the Advertising Industry Diversity Job Fair and Leadership Conference, an event that aims to tackle, head on, the hot issue of diversity in the advertising industry. With recent legal wranglings and diversity basically taking a back seat since, well, ever, we though it time to get a conversation going about what, if anything, the industry can do to address the topic.

The conference will take place Wednesday, November 8 from 8:30A to 5:30P at the NYU Helen & Martin Kimmel Center for University Life. The first half of the day will feature speakers and panels consisting of industry professional who are knowledgeable about the industry's diversity issues. The keynote will be given by Burrell Communications C0-CEO McGhee Williams. The second half of the day will be set up as an actual job fair where those interested in joining the advertising industry can speak with prospective employers.

How can you get involved? If you, as an individual, have strong feelings about this issue, you can participate by speaking at the event or simply showing up to hear what others have to say. If you, as an agency or brand organization, have strong feelings about this issue, you can participate as an event sponsor and/or exhibit at the event. If you, as a student or someone interested in advertising, want to consider working in the industry, you can come talk to people who work for ad agencies and brand organizations.

It's been swept under the carpet long enough. Do something. Get involved. Don't run like a chicken with its ass plucked clean. Check it all out here.

by Steve Hall    Oct- 8-06    
Topic: Agencies, Brands, Industry Events, Trends and Culture



Ford Signs Toby Keith (Who?)

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We don't claim to be any sort of music afficianado, we think country music is silly and, well, we don't live in the country which is why Ford's choice of country singer Toby Keith to promote it F-150, F-Series Super Duty and Ford Ranger vehicles is probably a good thing for those who don't live where we do. While we have no idea who Keith is, we're sure a lot of people do and will just love his verbal twanging and run right out and buy a Ford.

by Steve Hall    Oct- 5-06    
Topic: Campaigns, Celebrity



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