Apparently riffing on film festival-worthy movies, none of which we've seen, this TBWA Vancouver-created and Reginald Pike-produced television campaign for the Vancouver International Film Festival illustrates the power of great film by showing obsessed freaks turning their real lives into scenes from their favorite movies. That said, the spots are kind of funny to watch.
With MySpace so five minutes ago and podcasts already dead, it was only a matter of time before new student, that oh so Scientology-sounding Second Life, moved to the front of the marketing class and tongue wagging marketer and ad agency students took notice. Last week, student Leo Burnett hooked up with student Second Life to make an Idea Space for the agency's 1,600 creatives to interact in because, after all, in a digital world, no one wants actual human contact any more unless it's with a Second Life virtual hottie.
YesButNoButYes decided to check out Leo Burnett's home and did a search but came up with nothing except a resident who calls himself Leo Burnett and belongs to The BDSM Forum. Not exactly the sort of world the real Leo Burnett would play in but an important lesson learned for those attending the Second Life marketing class: make sure the world you are entering doesn't already have a person with your name who likes kinky sex. That is, unless you're into kiny sex as well.
Polkadotholes tells us to promote its new hump back VW GTI-like vehicle, Qashqai, in Europe, Nissan has invented a new sport called Qashqui Car Games which looks like automotive aerobatics. On the site, there's detailed information on the origin of the faux sport, stats on the sport's top drivers, videos - most of which are "coming soon," current news on the sport, swag and an as yet unactivated "stunt builder" section which, one assumes, will allow people to create their own Qashqai automotive aerial trickery. It seems engaging enough and is well put together if not a bit heavy with long page load times.
If you're involved with search engine marketing, MarketingSherpa has just released its new 2007 Search Marketing Benchmark Guide which analyzes 3,944 search engine marketing company efforts including what they spent and how their campaigns worked. The study also includes eyetracking heatmaps which indicate how ads are seen on a page and reams of data on pay per click paid search programs. Yes, MarketingSherpa advertises on this site.
Blingo, a search engine site - powered by Google - that offers searchers the ability to win prizes just or performing a search was acquired by prize king Publishers Clearing House back in June and is now upping its cache of prizes to cars, plasma TV and boatloads of cash. The site, already with 27,000 prize winners, will soon offer searchers the ability to gain free entry to Publishers Clearing House's big prize, the $10 million sweepstakes.
The site hopes to continue its growth with a pyramid-like referral program that encourages people to invite their friends to join. When the friend wins, the inviter also wins, taking home the same prize the friend did. Who knows how well this will work but if it's similar to using Google I'm going to try it and, in a shameless ploy to win as many prizes as I can, I'm inviting you to try it as well.
You may recall an Adrants article earlier this year in which we shared the not so nice behavior Toronto-based agency henderson bas, which bills itself "the nice agency," displayed during one of their monthly Round Ups - an office cleaning sort of event. It all started with a leaked agency-wide email from the agency's president which chastised the staff, grade school lecture-style, for failing to properly organize the agency's monthly cleaning fest. Now, according to a recent comment in the 105-strong comment thread that article generated, henderson bas, is, it seems, being anti-nice again.