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Joe's Garage Serves Food, Not Auto Decals or Anything Else Auto-Related, Really

CM_Joe's_Hummus.jpg

For Joe's Garage in Minneapolis agency Colle & McVoy releases a campaign called "Fixing Food, Not Cars." Agency rep Jennifer Weismann says the restaurant gets calls from people looking for repair shops constantly so we figure they wanted to stir up still more confusion.

Good job. After seeing the creative we felt less "Fuck, what I'd do for a BLT right now" and more "Where can we get a Hummer decal that says Hummus? Do they sell those there? Does somebody want to give them a call and find out?" There are also BLT and Lamb Burger versions. The words "lamb burger" against a gigantic SUV grill struck us as funny on so many levels. - Contributed by Angela Natividad

Written by Angela Natividad    Comments (2)     File: Good, Magazine, Poster     Oct-25-06  

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Comments

Totally off topic, but to hell with it: STAY AWAY FROM THE ASIAN PORK BURGER at Joe's Garage. If they still have it.

Tasted great, but 2 hours later I was on the can for an hour. It was excruciating.

Posted by: pat smith on October 25, 2006 02:47 PM

Yes they still have it. And yes you will shit for an hour after eating it.

Posted by: Chris on October 25, 2006 04:31 PM

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