Nike Represents Motion With Solid Objects

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Wieden+Kennedy Amsterdam has done some nice work for Nike in its Team Nike ACG Fall campaign. The agencies blog explains the thinking behind the campaign made up of motion converted to solid objects representing that motion, writing, "The idea was to capture the fleeting beauty of their performance and turn it into something solid." You can see other ads in the campaign here.

by Steve Hall    Oct-18-06   Click to Comment   
Topic: Brands, Campaigns, Good, Magazine   

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Comments



Comments

I just know the art students of the world are in a swoon. The customers with the check books or plastic cards have no clue what it is nor do they care.

Posted by: roy on October 18, 2006 12:21 PM

Steve, the link appears to be missing.

I don't know about the art students of the world, but I'd sure as hell like to see more.

Posted by: rushing on October 18, 2006 12:36 PM

was there a art director conference recently that promoted this idea? it seems to be popping up in car ads, ipod ads and now nike... slightly different execution, same concept. or are we all just thinking the same things?

Posted by: curious on October 18, 2006 2:50 PM

"the art students of the world are in a swoon..." yeah, because only art students without any buying power are captivated by great visuals and the people with checks and plastic cards couldn't possibly be engaged by a great concept...right.

Posted by: Young Mr. Arvizu on October 19, 2006 11:08 AM

"the art students of the world are in a swoon..." yeah, because only art students without any buying power are captivated by great visuals and the people with checks and plastic cards couldn't possibly be engaged by a great concept...right.

Posted by: Young Mr. Arvizu on October 19, 2006 11:08 AM

yes, there's an echoe in here.

Posted by: Young Mr. Arvizu on October 19, 2006 11:35 AM

Young Mr. Arvizu I am one of those common consumers with a big bank account and lots of plastic, and it doesn't sell me a thing. It does look like and old time worn out slinky.

Posted by: roy on October 19, 2006 12:04 PM

come on guys, it looks cool.

therefore nike is cool.

that's it.

Posted by: The Scamp on October 21, 2006 4:56 PM







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