Nike Represents Motion With Solid Objects
Wieden+Kennedy Amsterdam has done some nice work for Nike in its Team Nike ACG Fall campaign. The agencies blog explains the thinking behind the campaign made up of motion converted to solid objects representing that motion, writing, "The idea was to capture the fleeting beauty of their performance and turn it into something solid." You can see other ads in the campaign here.
Comments
I just know the art students of the world are in a swoon. The customers with the check books or plastic cards have no clue what it is nor do they care.
Steve, the link appears to be missing.
I don't know about the art students of the world, but I'd sure as hell like to see more.
was there a art director conference recently that promoted this idea? it seems to be popping up in car ads, ipod ads and now nike... slightly different execution, same concept. or are we all just thinking the same things?
"the art students of the world are in a swoon..." yeah, because only art students without any buying power are captivated by great visuals and the people with checks and plastic cards couldn't possibly be engaged by a great concept...right.
"the art students of the world are in a swoon..." yeah, because only art students without any buying power are captivated by great visuals and the people with checks and plastic cards couldn't possibly be engaged by a great concept...right.
yes, there's an echoe in here.
Young Mr. Arvizu I am one of those common consumers with a big bank account and lots of plastic, and it doesn't sell me a thing. It does look like and old time worn out slinky.
come on guys, it looks cool.
therefore nike is cool.
that's it.