Oprah, Bono Appear At Gap's (Product) Red Promotion

oprah_bono.jpg

Michael Shostack was in Chicago today and stopped by the Gap's (Product_ RED) promotion at its store on Ohio and Michigan. He wasn't too impressed with the promotion reporting the throngs of people had but about five seconds to view celebs Oprah Winfrey and Bono from far across the other side of the street behind barricades. In the early Chicago cold weather today wasn't enough, that five second view was blocked by an army of red jacket-wearing Gap employees who lined up in front of the stores entrance, blocking what little view there was of Oprah and Bono as they made their way from their cars to the strore's entrance. Blocked view or not, Michael did snap a pretty good shot of the pair as they made their way inside, commenting Orpah looked very, very tiny. Check out his full coverage of the event here along with additional photos.

by Steve Hall    Oct-12-06   Click to Comment   
Topic: Brands, Celebrity, Promotions   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

That's for the linkage Steve! I'm shocked the pic turned out that well seeing as how I had to stand on my toes holding the camera as high up as I could to snap it. I'm absolutely amazed I was able to get something that clear and accurate without using a viewfinder or the LCD screen. Yay for lucky shots!

Posted by: Haltingpoint on October 12, 2006 5:15 PM

I can see the note now "Thank you Gap for helping with our publicity, and thank you very much for paying for it. signed Opra and Bono" When are we going to learn that this doesn't work. The entire world came to see the two "stars (?)" and could have cared less about Gap. Oh, the picture not bad!

Posted by: roy on October 12, 2006 6:27 PM

To be fair, Gap is selling product (they're only giving HALF to (RED)), and (RED) is Bono's organization.

So they are both getting something out of this.

Posted by: Haltingpoint on October 12, 2006 7:05 PM

To be fair, Gap is selling product (they're only giving HALF to (RED)), and (RED) is Bono's organization.

So they are both getting something out of this.

Posted by: Haltingpoint on October 12, 2006 7:05 PM

To be fair, Gap is selling product (they're only giving HALF to (RED)), and (RED) is Bono's organization.

So they are both getting something out of this.

Posted by: Haltingpoint on October 12, 2006 7:06 PM

Oprah near Bono. That's like crossing the streams.

Posted by: makethelogobigger on October 12, 2006 7:52 PM







Featured FREE Resource: