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Pre-Movie Short Film Controlled by Audience Using SMS

brazil_premovie.jpg

Brazilian-based AgenciaClick has created what would seem to be an intriguing interactive movie theater experience to promote the Fiat Idea Adventure, a light offroad vehicle. Movie goers will meet a guy named John in a pre-movie film and, using SMS messaging from their cell phones, be able to generate 16 different versions of the promotional film and choose the ending.

Written by Steve Hall    Comments (0)     File: Good, Mobile/Wireless     Oct-11-06  

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