Pre-Movie Short Film Controlled by Audience Using SMS

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Brazilian-based AgenciaClick has created what would seem to be an intriguing interactive movie theater experience to promote the Fiat Idea Adventure, a light offroad vehicle. Movie goers will meet a guy named John in a pre-movie film and, using SMS messaging from their cell phones, be able to generate 16 different versions of the promotional film and choose the ending.

by Steve Hall    Oct-11-06   Click to Comment   
Topic: Good, Mobile/Wireless   

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