Radio Station Trashes Phil Collins, Titanic Soundtrack in Campaign

In a recent campaign, an Austrian radio station, 88.6, is trying to position itself as something other that a station that plays popular music. By trashing the hugely successful Phil Collins and the Titanic soundtrack, two entities that, while some question their musical merit, made more money that this station will likely ever see, this station is trying to position itself as some sort of anti-pop, hip station. Too bad they couldn't find some cultural references that were relevant to this decade.

Written by Steve Hall    Comments (3)     File: Campaigns, Magazine     Oct-12-06