Ripped From the Lips of Carat's David Verklin: FSIs in Danger!
Recent speculation that Wal-mart and other big box retailers may stop using free standing inserts in newspapers is predicted to cause a giant stampede to the newsstand as the public realizes it can actually read a newspaper without having to wade through an inch thick pile of irrelevant advertising just to catch up on the status of Paris Hilton's ass flap or whether Dick Cheney still exists. While newspapers are said to be in a state of shock over the impending doom, many fail to realize people might actually agree to pay for their product, thus increasing circulation thus increasing ad rates thus increasing revenue, if they could actually find the editorial buried beneath that orgy of advertising known as the FSI. OK so that's cracked logic but, on the other hand, if newspaper publishers finally realize the importance of deodorant that costs five cents less pales in comparison to the important news of who George Clooney will date this week to foil paparazzi, this recent news might not be so hard to swallow. OK, that's cracked logic too but...oh forget it.