Evergreen Launches Non-Confrontational Nature Campaign


Non-profit Evergreen begins a campaign that differs from typical tree-hugging orgs in that it's provocative without inspiring the provoked to pour oil onto small mammals.

Here you can decorate suburbs and city streets with nature stickers. This brought out the five-year-old in all of us. And in Toronto they suspended oxygen masks from trees. As a digression, why does it seem like everybody does stuff in Toronto?

The method reminds us of Truth except we didn't feel inspired to light up in a crowded, preferably windowless room - or raze down the next tree we see, for that matter. Nice work. - Contributed by Angela Natividad

by Angela Natividad    Nov- 1-06    
Topic: Direct, Good, Magazine, Outdoor

JWT Rolls Big, Game Gets Free Ads, Video Makes Money


- "Oh, great. Another frickin' release asking me to spend precious time that I don't have." These guys really want you to see their brand spanking new website.

- Capitalizing on the growth of online video and riffing off Bling's search and win model, WeWin offers viewers of videos a chance to win prizes.

- JWT Detroit pulls an Agency.com and rolls big while hunting for talent.

- People love Gears of War so much they're making their own commercials for it which will surely make it into every social media fan's presentation for the next six months.

- Consumer generated content is a great way for people to make money....as long at they pump out 1,000 hours of the crap.

by Steve Hall    Nov- 1-06    
Topic: Consumer Created, Games, Online, Social

WWF Says Ignoring Global Warming Won't Make It Go Away


The World Wildlife Foundation, in a new commercial from FCB Toronto, urges is not to ignore global warming by placing people going about their daily routines within situations apparently caused by global warming and acting as though they are oblivious.

by Steve Hall    Nov- 1-06    
Topic: Commercials, Good

Millionaire 'Fag' Offers Advice


We know there's no lack of weirdos out there with get rich quick schemes but we don't think we've seen one that apparently likes to openly share his sexual preference inside his company's logo. Of course, there doesn't seem to be any problem with pediatric doctors alluding to pedophilia in their logos.

by Steve Hall    Nov- 1-06    
Topic: Strange

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AdVerbatims Reveals Ad Industry's Idiocy


If you've worked in advertising longer than one month, you know there are some very stupid people in the business. Perhaps you are one of them without even knowing it. To see if you are, check out AdVerbatims, a site filled with choice phrases from people who think they know what they are talking about but have absolutely no idea how stupid they sound.

by Steve Hall    Nov- 1-06    
Topic: Agencies, Good, Strange

Immortal Robot Tells Humans to Achieve Immortality by Walking


Dishing up iRobot and Bicentennial Man robot-wants-to-be-human sentiment, this Johnnie Walker commercial tells us, from the perspective of a robot who wants to be human, to keep walking which, collectively as a species, grants us immortality in manner much different than that of a robot. As long as we don't drink too much while on that quest for immortality.

by Steve Hall    Nov- 1-06    
Topic: Best, Commercials

Candystand Releases Pyro Game


It's called Skyburst and it's, don't blink now, a "fireworks arcade-style puzzle spectacular for everyone to enjoy!", and it's to promote those new LifeSavers Fruit Splosions candies. Yippee.

Okay, essentially it's a pyro game in a cheap tuxedo stitched by bright-eyed anime kids who write copy in exclamation points. Don't get us wrong. We like fire and we like anime, better still when they're together. We just wanted to make sure everybody was on the same page. - Contributed by Angela Natividad

by Angela Natividad    Nov- 1-06    
Topic: Games, Online

Madonna Benetton Ad Interestingly Timed With Adoption Controversy


Make the Logo Bigger points us to a new Benetton ad in which Madonna candidly poses with her three children, including the boy from Malawi whose dubious adoption she's actively campaigning to defend. But hey, we're willing to bet at least $1 that one has nothing to do with the other. - Contributed by Angela Natividad

by Angela Natividad    Nov- 1-06    
Topic: Bad, Celebrity, Magazine, Outdoor

Boneless Animals And Farewell Tour Return For McRib


Like an aging rock star who won't roll over and die, Mcdonald's has brought back their McRib sandwich with the MicRib Farewell Tour II, a follow up to last year's original McRib Farewell Tour. On the site, visitors can build their own rock concert light show that can be recorded and sent to friends, download McRib themed t-shirt designs, download McRib "power rock ballads" and download McRib wall paper for their computer. While that all makes for a good time, we found ourselves spending way to much time just watching that intro rocker chick do her thing. Over and over. Yes, we are truly ill. We admit it.

Also back is the BPFAA (the Boneless Pig Farmers Association of America) website, bonelesspigs.org, a fictitious organization that promotes the good will of boneless pigs. This whole boneless animal thing. It just makes one wonder if all the PETA videos capturing the mythical boneless KFC chicken are for real.

by Steve Hall    Nov- 1-06    
Topic: Brands, Games, Good, Online

Server Sprouts Tentacles, Saves Office Nightmare


It's a bit scary to think the office server in some back closet would take on the look of an octopus or a giant squid but that's the imagery Publicis West chose HP chose to introduce its Blade System C Class server. Apparently, lots of hands (tentacles?) are a very good thing when it comes to a server's capability to organize an office mess.

by Steve Hall    Nov- 1-06    
Topic: Commercials, Good

Models Prance in Habitats for Teen Companies


Oh those Japanese do love to be odd. In a Japanese shopping center models were hired to do the live window display thing (yeah, like the zoo!) to promote teen-targeting brands like Nokia and Apple.

Weird. Probably also really boring, unless there's internet access, which we doubt because then the models would spend less time dancing around and shit. Check out a male version here. - Contributed by Angela Natividad

by Angela Natividad    Nov- 1-06    
Topic: Direct, Strange

Obesity Ad Lovingly Documents Horizontal Expansion


This childhood obesity ad sent our minds flying in multiple directions, none of which brought us closer to Birds Eye. We're not even sure what they sell aside from that it involves food.

The Birds Eye logo made us startlingly hungry for a fun-sized bag of Fritos. We weren't sure why but with a little research we quickly found out. Excellent choice of logo. Then we started thinking, it would be neat if the parents charted both horizontal and vertical growth, because then there'd be sort of a quadrant thing going on.

Otherwise, and for what it's worth, good ad. Or not. Either way, sucks for Chris. He probably acted on the Frito impulse. - Contributed by Angela Natividad

by Angela Natividad    Nov- 1-06    
Topic: Magazine, Poster

Domestic Violence Ads Get Personal ... With the Linoleum


Here's a no-frills campaign that packs a mean punch. This series of ads for APAV gave us vertigo, then chills. The ad copy reads "As you can't feel what they feel, see what they see." Equally stark commercials are also circulating.

The campaign is for the International Day for the Elimination of Violence Against Women, which is November 25th. - Contributed by Angela Natividad

by Angela Natividad    Nov- 1-06    
Topic: Commercials, Good, Magazine, Promotions, Television

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