Bigwigs Battle, Sky Mauled, Mardi Gras Sponsored


- Sky Mall catalog gets Mauled (click upper right hand corner of page to flip through the catalog).

- Adrants readers Matt tells us he saw ads on the bottom of the plastic bins used to transport items through security check at LAX. We're not sure what company's behind it but we've never seen it before.

- Strawberry Frog has been added to E*Trade's creative roster and will work on a Super Bowl project for the company

- Media Bigwigs Martin Sorrel, Sir Harold Evans, Dan Rosensweig and Mel Karmazin battle about old media versus new media at a recent Digital Media Revolution panel discussion.

- MediaBuys is again handling sponsorship programs for this year's Mardi Gras. Revenu from sponsorships will help the city continue to rebuild itself. A television special will follow the event highlighting the event's history and offering up a bhind the scenes look at Mardi Gras.

by Steve Hall    Nov-10-06    
Topic: Agencies, Specialty, Sponsorship, Spoofs

Mobile Flatbed Fights, Bodog Girls Promote BodogFight Event


To promote its mixed martial arts December 2 pay-per-view event, entertainment company Bodog is introducing the BodogFight Red Light Fight series, mini fights that will take place in the back of flat bed trucks which will drive around New York City and several California cities. Complete with round card holding Bodog Girls, fighting will commence each time the truck stops at a red light. It ought to make for some interesting entertainment but we feel sorry for the girls in bikinis who, by November 19 when the promotion starts, could face some less then pleasant temperatures at least in New York. We'll be watching for them though.

UPDATE: If you want a sneak peak at a prototype of the truck, click here.

by Steve Hall    Nov-10-06    
Topic: Good, Guerilla, Outdoor, Promotions

Drug Cures Headache Without Four Hour Erection


Advergirl, recently back from some sort of job-imposed exile, points to a direct to consumer drug commercial we can only wish to see in the United States. Free of law suit-induced medical blather ruining half the commercial, this ad tells the story of a Finnish "headplayer" who fell from fame due to headaches only to return with help from headache-reducing Pamfol 500. Much better than those four hour erection ads.

by Steve Hall    Nov-10-06    
Topic: Commercials, Good, Strange

Sony's 'Balls' Ad 'Borrowed' From 'Late Show' Skit


Perhaps everyone has seen this already but in yet another confirmation the new idea bucket is empty, Scamp unearths this ten year old clip from Dave Letterman which shows colored balls being unleashed down a steep hill. Oh, and there's watermelons too. As Scamp correctly points out, using a previous idea is not necessarily stealing. After all, all sorts of things have been "re-gifted" and passed off as new. It doesn't make the creation bad or the creators stealers. If each successive reincarnation serves its own purpose then it's more a good thing than bad. And the 'Balls' ad was a very good thing. Creativity comes, in part, through inspiration. Inspiration comes from the appreciation of something that profoundly influences. Influential work comes from...well, you get the point. It's a cycle. Hopefully as the cycle continues, value and relevance are a part of the deal.

by Steve Hall    Nov-10-06    
Topic: Brands, Opinion, Trends and Culture

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