To promote their snazzy condo complex in Atlanta, Eon at Lindbergh set mannequins up throughout the community - behind registry counters, at clubs or in imposing formation on open lawns.
The campaign is called Bring Lindbergh to Life and the idea is to inspire people to invest their own living breathing bodies in the Lindbergh community. We dig. We also find mannequins jarring when they're outside of stores and staring lifelessly at you from across a cafe table. Must be tough making conversation with a chick that's more plastic than usual. - Contributed by Angela Natividad
Apparently tissue is experiencing a comeback and Kleenex wants in on hipsters: Our New Oval is a promo for their new oval-shaped tissue dispenser.
Kleenex has been long wedded to the ho-hum quadrilateral silhouette so here's a half-hearted kudos for thinking out of the box. Though their decision to go oval made us recall the logo ovulation critique Hurty Elbow posed about brands who somehow fall under the misguided impression that oval saves sinking ships.
Check out other promo ads here. And since no hipster campaign is complete without one, take the personality test too. If you're curious about Adrants' personality, we are into yoga and wise beyond our years. We don't know about all that om business but that last goes without saying, yeah? - Contributed by Angela Natividad
We have no idea whether this is new or not or why, once again, men are crapped on as unfeeling idiots and women are portrayed as the only ones who have sensitivity and can do laundry. Oh wait. Of course we do. Because it's all true. Men ruin beauty. Women preserve it. Or something like that. Argue amongst yourselves after you view this stainball hunting video from Shout.
Oh how we couldn't pass on highlighting this headline from AdPulp: Charmin Lets You Squeeze One Out in Times Square. Yes, it's all part of Charmin's cutesy bear campaign that promotes a 20-stall Charmin-branded public restroom to be placed at 1540 Broadway in New York between November 20 and December 31. To promote the toilet, there will be Charmin representatives dressed as toilets (yes, you read that right) who will hand out fliers promoting the restroom's locations.
-Virgin Atlantic goes overboard playing with its own nine inches of pleasure in a new campaign from Eight Partnership.
- imulus wonders why advertisers haven't figured out podcast advertising and offers up a few suggestions.
- If you like hot looking mannequins in hot looking lingerie in hot looking poses, you'll like this print campaign for blush lingerie.
- That Silly Girl weighs in on the stereotypical idiocy of the STA Travel Body Shots thing and why Leo Burnett might want to take its weather-dependent Max Factor billboard to earthquake laden San Francisco.
- Cynopisis reports, "Nielsen has just completed its first Product Placement Valuation Study, which is part of its Anytime Anywhere Media Measurement (A2/M2) initiative. Of interest in the study, 57.5% of viewers recognized a brand when seeing a product placement in combination with a commercial. That's in comparison to 46.6% who only saw the commercial for that brand. The results suggests product placement adds to the value of traditional advertising."
- Michael Crichton does the fake company, fake video thing to promote his new genetic engineering-focused novel.
Adpunch is not impressed with this cell phone etiquette ad from Kyocera in which a guy gets the karma he deserves for his obnoxious ring tone and verbal inanities. We, however, love it and think every loser who thinks it's OK to strike up a phone conversation and share it with the entire room should get what's coming to them. There's a second spot that hilariously deals with the cell phone etiquette at a grave site. While it's hard to believe, there are still idiots out there who have no idea when and when not to use a cell phone. Good on Kyocera for attempting to educate those losers. The two spots were created by Vitro Robertson.