Ambient Ads Everywhere, No One Sees Them

accesorize1.jpg

We do enjoy all the inventive ambient campaigns that spring up in Europe all the time but one thing concerns us. Does anyone ever see these things? Every time we are sent a photo of the latest creation or we see it on another site, 100 percent of the time there's never more than one or two people in the vicinity of the thing. Perhaps all the photos are early morning/late day staged photos. Perhaps they're just wishful thinking with help from Photoshop. Either way, one would think the agencies behind these things would at least go to the trouble of creating the illusion or capturing the actual reality that more than one person sees these things. Someone please enlighten us.

UPDATE: Anthony from Saatchi & Saaatchi, the agency that created the campaign, gives us out answer, writing, "I work at Saatchi & Saatchi Simko in Switzerland and I worked on the project... so here is my answer: Yes this was really produced and placed in several places in Geneva. Yes people did see those and the impact and feedback from the public is great . The reason why there is not a lot of persons on the pictures is that we shot those early morning right after when it was placed."

by Steve Hall    Nov-13-06   Click to Comment   
Topic: Outdoor, Strange   

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Comments



Comments

What in the worls is this even an advertisement for, charm bracelets?

Posted by: mark on November 13, 2006 6:37 PM

Me thinks that most of these so called ambient ideas are little more than ideas for people's folios.

Posted by: Stan Lee on November 13, 2006 7:12 PM

The ad is for Accessorize - Accessorize.com

Posted by: ariel on November 13, 2006 8:54 PM

Hi there,
I work at Saatchi & Saatchi Simko in Switzerland and I worked on the project... so here is my answer:
-Yes this was really produced and placed in several places in Geneva
-Yes people did see those and the impact and feedback from the public is great
-the reason why there is not a lot of persons on the pictures is that we shot those early morning right after when it was placed.
I will send you more pictures on your email so that you can publish a disclaimer and confirm that this is a real action;o)

Cheers
Anthony

Posted by: Anthony on November 14, 2006 5:18 AM

Hello? Did you really think all these wonderful ambient ads were designed by BIG brands to reach ZILLIONS of consumers? You really are more naive than we thought...

Posted by: Teddybear on November 14, 2006 10:57 AM

Hello? Did you really think all these wonderful ambient ads were designed by BIG brands to reach ZILLIONS of consumers? You really are more naive than we thought...

Posted by: Teddybear on November 14, 2006 10:57 AM

If a tree falls in a forest, will some A.D. in Brazil Photoshop an ad on it then enter it at Cannes?


Posted by: Bob on November 14, 2006 11:49 AM





Stanton Optical


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