Art Directors Club Delivers Armageddon

adc_86_armageddon.jpg

The Art Directors Club, in heir promotional piece for the organization's 86th Annual Call for Entries, has acknowledged the state of our world and the tumultuous and precarious position in which today's ad industry finds itself. Created by TBWA\Chiat\Day New York (why do they have to use that forward slash instead of the other one everyone else uses making the typing od thier name a pain in the ass?) the poster portrays hurricanes, tsunamis, energy shortages, bird flu, pedophilia, rogue nations with nukes, political and religious tensions, big box retailers, and numerous other worrisome plagues that afflict the world and out industry.

In the creation of the poster, the agency got all voodoo-like and researched the history of Armageddon, medieval times and other apocalyptic events for inspiration. It shows. We like. In a most blunt and concise fashion, it truly sums up the insanity of our current commercial culture.

by Steve Hall    Nov-29-06   Click to Comment   
Topic: Good, Industry Events, Poster   

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Comments



Comments

i like the ad as well. as for why chiat uses the forward slash, have you tried typing it in the other way? it looks awful. the forward slash mimicks the angle of the right 'leg' of the A in TBWA, which looks much nicer. annoying to type? yes. but there is a reason behind it.

Posted by: t on November 29, 2006 2:22 PM

What apocalyptic events? What research? It's just your average rant about the world according to Michael Moore, lifted right out of any left-wing blog. GW and his cronies holding hands with the Devil; the Starbucks Imperium; SUVs and fat kids. How original.

I'm sure people in Pyongyang or Darfur or the Bronx are just fucking fretting themselves sick over the state of our world.

Posted by: daveednyc on November 29, 2006 3:01 PM

The slash isn't about nicer typography, it's TBWA's symbol for Disruption, another way of saying when everyone zig's you zag, which is their fundamental idea behind their creative strategy.

Posted by: \ on November 29, 2006 9:06 PM

The slash isn't about nicer typography, it's TBWA's symbol for Disruption, another way of saying when everyone zig's you zag, which is their fundamental idea behind their creative strategy.

Posted by: \ on November 29, 2006 9:40 PM







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