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Back Seat Fear Motivates Purchase of Car With No Back Seat

back_seat.jpg

With so many movies scaring the crap out of us with scenes of people in the back seats of cars accosting the drivers, it makes perfect sense to use those scenes in a commercial for a car that has no back seats: the Smart Car. Yes, fear is a powerful motivator.

Written by Steve Hall    Comments (0)     File: Commercials, Good     Nov- 2-06  

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