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Campus Bicycle Rides, Facebook Group Promote Credit Card

trashtalk_chase.jpg

Pop quiz: What gets 29,000 college students to sign up for a credit card company's loyalty program in a four week period? Free bicycle rides around campus. That's right. Working with Trashtalk! Outdoor (gotta love that name), financial institution Chase placed branded bicycles on 17 college campuses and offered students rides from 9A to 3P while urging them to sign up for a Facebook group where they could enroll in Chase's credit card loyalty program. Now that's way more fun than getting handed a boring flyer while passing by the student union, right?

Written by Steve Hall    Comments (2)     File: Good, Guerilla, Outdoor, Promotions     Nov-21-06  

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Comments

Well, it's one way to get around town. The concern regarding the advertising is valid, but we've got to get serious about human-powered vehicles as an alternative to carbon-spewing death traps, and if big business wants to get in the act, well..they can start paying up.

Posted by: paul on November 21, 2006 09:41 PM

Well, it's one way to get around town. The concern regarding the advertising is valid, but we've got to get serious about human-powered vehicles as an alternative to carbon-spewing death traps, and if big business wants to get in the act, well..they can start paying up.

Posted by: paul on November 21, 2006 09:42 PM

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