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Corelle Greases Runway to Demonstrate Plate Durability

corelle_model.jpg

Dinnerware companies are known for neither sex appeal nor wit, but Corelle shoots for both and gets at least the latter with an ad in which some models march down a runway holding plates unimpressively when suddenly the first model slips and falls. This is because Corelle has greased the runway to demonstrate that even if a model's ass breaks, their plates (which remain pretty ugly) will not.

You can take a look at the video here. We would have Youtube'd it but as you probably well know Youtube doesn't have jack since the copyright chill effect. - Contributed by Angela Natividad

Written by Angela Natividad    Comments (0)     File: Television     Nov-20-06  

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