Cosmetic Racism Makes Wearers Rather Ugly

racism_image.jpg

Here's a good Saatchi & Saatchi campaign in which Racism becomes a cosmetic in a little jar that turns its users into human ogres, as demonstrated by the images and the slogan: "The more you apply it, the uglier you become."

Racism is cosmetic when you think about it, so the comparison is apt. Check out the female variant and one of ambiguous gender. - Contributed by Angela Natividad

by Angela Natividad    Nov-25-06   Click to Comment   
Topic: Good, Magazine   

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Comments



Comments

It should also be noted that what you refer to as 'human ogres' is more similar to the average human face than the usual faces on cosmetic ads.

Posted by: FutileBrands on November 24, 2006 5:49 PM

While the motivation behind the ads may be well intentioned, the ads themselves are prejudice on multiple levels. The ads are reinforce the beauty stereotype, "If you look like this your ugly" is not a good message to push. Also, while I know "white" people are/have been the largest (?), at least most influential group to practice Racism, it's important to note that Racism isn't limited to "white" people.

Resorting to slick marketing ads will do anything but solve our society's problem with various prejudices. The sooner people realize this the better.

Posted by: hyrcan on November 26, 2006 2:34 PM

So this is an ad campaign against stereotyping based on race...by using a stereotype of physical beauty? Beautiful=Good. Not Beautiful=Bad.
I call bullshit.

Posted by: Just Ne on November 28, 2006 10:56 AM

So, what's the point of these ads? All they do is promote stereotypes of what beautiful and ugly is and that what a physical looks determine a person's character.

Posted by: nyahnyah on July 18, 2007 5:57 PM

So, what's the point of these ads? All they do is promote stereotypes of what beautiful and ugly is and that what a physical looks determine a person's character.

Posted by: nyahnyah on July 18, 2007 5:58 PM

So, what's the point of these ads? All they do is promote stereotypes of what beautiful and ugly is and that what a physical looks determine a person's character.

Posted by: nyahnyah on July 18, 2007 5:58 PM





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