Draft FCB Gives Yet Another Reason Not to Select Them

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Adrants reader Dresden directs our attention to the super-classy Draft FCB congrats ad to all the winners from last summer's Cannes ad festival.

Dresden wryly notes, "Perhaps they should be the first to receive the 'Neal French Award' for non-creative, derivative, tacky work trying to pass as advertising..."

Ooh, that burns going down. Bottoms up to Draft. - Contributed by Angela Natividad

Written by Angela Natividad    Comments (15)     File: Industry Events, Magazine, Worst     Nov-27-06  
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Comments

People who don't like Neil French because they think he's sexist and whatever...fine. People who don't like Neil French because they think his work is derivative and non-creative... that's just plain stupid. Sexist or not, he's still probably one of the best writers in the world. Dresden should go look at his website and actually see his work.

Posted by: Tom Tom on November 27, 2006 01:39 PM

Here, here.

Don't try to Fox News the guy into a bad creative because he (supposedly) had some sexist outburst during "A Night With Neil French" in Toronto. The guy's writing has held up for decades.

Posted by: Dean on November 27, 2006 02:26 PM

If you're the lioness, it's good to be on the bottom, too. This ad is either lame or sexist, depending on your point of view.

Posted by: Mary on November 27, 2006 02:56 PM

This has already been hashed and rehashed on adfreak.

Posted by: Len on November 27, 2006 03:34 PM

gee len, i've never seen something appear on more than one advertising blog before.. thanks for keeping us in check!

i like the spread... there are a million different ways they could have expressed their gratitude... however this one works(in my opinion)

Posted by: brent on November 27, 2006 03:54 PM

Sex is sex, the lions are amusing, and at least the ad doesn't insult us with throwing out the latest cleavage showing bombshell form Oklahoma named Simpson, or is that Arkansas, or...

DofAM

Posted by: DofAM on November 27, 2006 05:17 PM

brent, why do you think that it works? I don't, but I'd be interested in hearing why you like it. Aside from being crass and puerile (though that's never stopped us ad creatives before), IMO it's just not that clever an execution. It doesn't pass what I call the eye roll test, and frankly reflects poorly on the agency that created it. Now, if it was a lion on top of some other animal, then the copy makes more sense. But sill, it would be a terrible ad. Sexist? No. Just bad.

Posted by: daveednyc on November 27, 2006 05:20 PM

Creative would’ve been working Sam Walton in there someplace.

Posted by: makethelogobigger on November 27, 2006 07:19 PM

This is the best blog you have

Posted by: robot [TypeKey Profile Page] on November 28, 2006 01:19 AM

This is the best blog you have

Posted by: robot [TypeKey Profile Page] on November 28, 2006 01:20 AM

I learned animals actually procreate. Sex is chiefly for humans.

Posted by: nancy on November 28, 2006 08:47 AM

I remember a fraternity at my alma mater having a rush shirt with the same image and headline. Nice work.

Posted by: Edward on November 28, 2006 11:23 AM

Hopefully this will be followed up with an ad announcing how to stay on top "more to come?"........in a world of pitchers and catchers, it's rarely the pitcher who complains. ROAR!

Posted by: jeben berg on November 30, 2006 12:48 PM

Hopefully this will be followed up with an ad announcing how to stay on top "more to come?"........in a world of pitchers and catchers, it's rarely the pitcher who complains. ROAR!

Posted by: jeben berg on November 30, 2006 12:48 PM

Hopefully this will be followed up with an ad announcing how to stay on top "more to come?"........in a world of pitchers and catchers, it's rarely the pitcher who complains. ROAR!

Posted by: jeben berg on November 30, 2006 01:57 PM

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