Gyro Revives Sailor Jerry Clothing with Revamped Ad Campaign
The late Sailor Jerry, godfather of crass-but-classy American tattooing, launched a clothing line some time ago. Now Gyro Worldwide joins forces with them to make the brand, "a working-class American cookout" (we swear the CEO said this), relevant to a new generation.
Designs feature graphics unique to sailor tat subculture: anchors, mermaids, buxom women and even tight-fisted knuckle statements on gloves. We like how there's a section marked "Rum Stuff."
Glimpse the new Sailor Jerry campaign here and here and here. - Contributed by Angela Natividad
Comments
Sailor Jerry's been making close for at least 6 years. Not sure if the Gyro tie-in is new, but SJ clothing isn't.
You're right. Sailor Jerry was launched by Gyro something like five years ago, and was a mildly popular brand for a year or two. They never really went anywhere with it, so maybe the press release is pretending that it never launched at all. But because it's Gyro, they can blow a snot rocket and it will get press coverage.
This is hilarious. Well, let's see if the snot rocket makes any difference in competitive campaign world. Snot rockets tend not to.
Post a comment