Hasbro's 'Tooth Tunes' Hearkens Apple's '1984' And Makes It Work

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Combining the notion imitation is the sincerest form of flattery with the acknowledgment there are no new ideas left in advertising, this Hasbro commercial for Tooth Tunes, a tooth brush that plays music closely mirrors the famed Apple 1984 commercial. In the spot, legions of kids brush their teeth in that proverbial socialist society kind of way until some dude...in a track suit no less...stands up, tooth brush held high in the air (remind you of anything?) and says, "Enough!" The droll, colorless room then explodes into a world of color as Kiss sings "I Wanna Rock and Roll Night and Party Every Day" in the background.

Created by Cincinatti's WonderGroup and produced by Lightborne, the spot actually works. It's framed in a very memorable cultural moment. It conveys the boredom of everyday tooth brushing. And then it's hammer toss pounds the message home: brushing yout teeth can be fun. And there's even a product demo squeezed in too. We like it.

by Steve Hall    Nov- 3-06   Click to Comment   
Topic: Commercials, Good, Opinion   

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Comments



Comments

no, no, no, no, aaannnd no.

seriously! no.

i mean, it's the best-WORST commercial i have ever seen. ok - not as good as "crumbelievable" - but close.

- adrants guy? are you really giving this your endorsement?

Posted by: michelle on November 3, 2006 7:33 PM

I agree with Michelle.. this is pretty horrible. (Or maybe it's just not the best thing to watch having just looked at Degree's quiet little black dress ads.)

Posted by: closethipster [TypeKey Profile Page] on November 6, 2006 9:31 AM

Obiviously you guys are to old to brush and jealous of the great "Toothtunes" idea !!!
Boo YA

Posted by: WHAT on February 18, 2007 10:48 AM

Obiviously you guys are to old to brush and jealous of the great "Toothtunes" idea !!!
Boo YA

Posted by: WHAT on February 18, 2007 10:49 AM




Stanton Optical


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