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Intel Gives Laptops to Bloggers, Hopes For Nicey Nice

i2m_intelbloggerchallenge_1.jpg

Intel has launched what it calls The Intel Centrino Duo Blogger Challenge. For Intel, Ogilvy PR gave six bloggers (Gothamist's Jen Chung, Popgadget's Mia Kim, Make Magazine's Bre Pettis, The Mommy Blogger's Mindy Roberts, Paul Stamatiou's Paul Stamatiou and Chezpim's Pim Techamuanvivit) Intel Centrino Duo laptops to seek their views. Like the Sprint Ambassador campaign and the many other blogger campaigns before, Intel hopes to get some grass roots juice and cred, none of which can usually be attained through traditional advertising excepting, of course, Apple's advertising.

The promotion also has a twist in that there's a mystery seventh blogger who supposed to be well know and will be unveiled at noon EST November 15th. Anyway, stay tuned to what the bloggers have to say and we'll see how this campaign goes.

UPDATE: Big fucking surprise. The mystery blogger is former Microsoft employee and famed blogger Robert Scoble.

Written by Steve Hall    Comments (1)     File: Brands, Social, Weblogs     Nov- 2-06  

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Comments

Steve
I thought for a minute the seventh "mystery" blogger was either you or me. Then I realized that because we both say fuck a lot, well, me more than you, the "Intel Inside" would probably do a "Sony Battery" and fucking catch fire. So now you know why we didn't get picked.
So. On both our behalf.. FUCK 'EM.
Cheers/George

Posted by: George Parker on November 2, 2006 08:53 PM

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