Kleenex Catches Logo Ovulation Syndrome

Apparently tissue is experiencing a comeback and Kleenex wants in on hipsters: Our New Oval is a promo for their new oval-shaped tissue dispenser.

Kleenex has been long wedded to the ho-hum quadrilateral silhouette so here's a half-hearted kudos for thinking out of the box. Though their decision to go oval made us recall the logo ovulation critique Hurty Elbow posed about brands who somehow fall under the misguided impression that oval saves sinking ships.

Check out other promo ads here. And since no hipster campaign is complete without one, take the personality test too. If you're curious about Adrants' personality, we are into yoga and wise beyond our years. We don't know about all that om business but that last goes without saying, yeah? - Contributed by Angela Natividad