Obesity Ad Lovingly Documents Horizontal Expansion
The Birds Eye logo made us startlingly hungry for a fun-sized bag of Fritos. We weren't sure why but with a little research we quickly found out. Excellent choice of logo. Then we started thinking, it would be neat if the parents charted both horizontal and vertical growth, because then there'd be sort of a quadrant thing going on.
Otherwise, and for what it's worth, good ad. Or not. Either way, sucks for Chris. He probably acted on the Frito impulse. - Contributed by Angela Natividad