Refugee Issue Likened to Suicide

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There's nothing quite like the attention-grabbing abilities of a spot that opens with a gun to a guy's head. For the United Nations Refugee Agency, DraftFCB Lisbon created a compelling spot that promotes the 7th International Conference on Refugees on November 29-30. The commercial uses suicide as the analogy for refugee concerns aligning the act with taking the lives of those who are still alive and in need of rescue.

by Steve Hall    Nov-28-06   Click to Comment   
Topic: Commercials, Good   

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