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Salvation Army Campaign Asks Us to Open Our Eyes

toronto_salvation_army.jpg

Here's a heart warming and well crafted campaign for Canada's Salvation Army that asks us to open up our eyes and notice those who are in need of our help. Called "Invisible," the campaign includes print and TV and illustrates who it's way too easy for us to let those in need slip into the background and be ignored. The campiagn was created by Toronto-based ACLC. Nice work.

Written by Steve Hall    Comments (3)     File: Campaigns, Good, Magazine, Television     Nov-14-06  
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Comments

Does anybody know who the artist is that composed the music for the tv spot?

Posted by: KB on November 14, 2006 01:30 PM

Full credits.

Title: Invisible
Agency: ACLC Inc., Toronto
Client: Salvation Army
Copywriter: Steve Conover
AD: Howard Beauchamp
Creative Director: Tony Miller
Producer: Mark Siversky
Director: Christina Hodnet
Production Company: The Partners' Film Company, Toronto
Editor: Jason Grebski, Flashand3rd, Toronto
Transfer: Notch, Toronto
Music: The Hive, Toronto
Audio: Wanted Studios, Toronto
Re-toucher: Steve Cribben

Posted by: Shannon on November 14, 2006 02:27 PM

There was also a JWT campign close to this a few years ago, something like "Stop pretending you don’t see them" with rundown areas shot with nobody there.

Posted by: makethelogobigger on November 14, 2006 05:06 PM

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