Scientists Brand Bugs, Brave New Frontier for Advertisers
Nothing is safe from becoming adspace, not even bugs, though to be fair we could consider it a return to our roots since we branded animals way before we started branding other stuff. Scientists have just placed a small logo onto a genetically engineered butterfly.
Isn't that exciting? We're embarking slowly over the threshold of Vuitton-stamped lepidoptera. If that doesn't turn you on just ever so slightly, we will call you a liar and challenge you to a duel. - Contributed by Angela Natividad
Comments
Would this be considered a PR stunt? What do butterflies have to do with GM or their target market?
When did advertising ever have to have anything to do with the product or medium? That's like asking a platypus to explain itself.
Maybe I can sell branded bugs on my web site, www.BugsGoneWild.com. Sounds feasible.