'Smug Little Twit' Mac Guy Gets Heaved From Apple Campaign

Comments

What.

I really can't believe that I'm reading this. I love these commercials. Granted, I'm 22, but I am nowhere near dressing like the mac in the commercials. I'm very conservative and I use both Mac and PC on a regular basis. Argh. They're taking away what was great about these commercials: the two actors had on-screen chemistry; they worked well together and now they're going to destroy that.

I kind of feel separated from the rest of the crowd right now, because I am certainly not of the majority: "Virtually everyone who watches it comes away liking the "PC guy" while wanting to push the "Mac guy" under a bus." This sounds like an insecurity issue to me.

I agree with Victor. This is like asking Abbott to leave the Abbott-Costello duo because he is, I dunno, "too silly." It's the chemistry between the two that is the rasison d'etre for the commercials.

They shouldn't have fired him. They should have replaced the PC guy with the Dell "dude" instead. People would have flocked to the Mac camp.

I don't see what's so bad about him, either. The spots are written smug tongue-in-cheek. And mac people *are* smug (myself included� I'm a Mac snob. I'd never go back to a PC). If people don't like the spots, maybe it's time to make some new spots, not just re-cast. I agree that Mac is in a way parodying its own image, but if they were really trying to do that, why not go extreme with it? These ads are based on human/mac/pc truths... and if people don't want to take a look in the mirror, then that's their problem.

Problem with those adds (for Apple) is that the PC guy is too good, instead of being repellent. I like him, not the Mac "twit."

Just highlights the insecurities of Windoze users who probably identify too well with the pudgy schlub PC-guy using outdated technology. Yes, I'm an over-40, female, dedicated Mac user who appreciates the "fitness" of both the computer and the Mac-guy who embodies all the coolness of Mac while being quietly matter-of-fact about its advantages.

I thought the Mac-guy, under the circumstances, is rather self-effacing. The Windoze guy just knows he's defeated.

"So, while you're doing mathematical equations, I'll be graphically engineering an art installation and boning two chicks at the same time."
-Apple Guy

LOL, nice one "insecure" - but seriously, the Mac guy is a cool cat. i never thought he was a twit because he is such a nice dude. yes, he's a hipster. but, he is always apologetic and sincere to PC and PC is always meaning well, but just ending up befuddled. it's so innocent. taking offense to any of this "happy-fun-time" is a cmplex built on the inability to effortlessly bag chicks or dudes. confused... whoever thinks Mac is a smug twit: your epidermis is showing.

Now would "Mac guy" be a UTF or a Schmooze?

http://www.hipsterhandbook.com/

No way! Those commercials are awesome. It's one my husband and I don't speed by with our TiVO remote, so that's saying something. They're funny, catch attention and (maybe) cause a little controversy... isn't that what most great commericals should do?

So sad....

I love the Mac guy and the PC guy is even lovable. It's wrong to change the duo dynamics. Don't do it.

I don't get it either... I agree with the majority of comments here, particularly "he is always apologetic and sincere to PC and PC is always meaning well, but just ending up befuddled."

Mac guy, to me, always conveyed respect - I don't understand where the 'smug' tag is coming from.

What a shame. Another campaign too clever to actually live.

I agree with everyone here...i love the mac guy and think the whole concept is genious...i am in a transition period between pc and mac and I dont find anything wrong with this commercial...it makes me feel better about my mac purchase...and that is the evoked emotion mac is looking for...therfore its perfect

Apple better get some real benefits information into their spots cause Vista is gonna kick some ass.

It does not matter anyway.

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John Bradley Jackson