Troeg's Brings Back Less Sober Mad Elf ... with Pimp Cup

mad_elf.jpg

Neiman Group of Pennsylvania created the new packaging for Troeg's seasonal Mad Elf Ale, which, despite its goofy appearance, boasts an 11% alcohol content. Art Director Joe Barry tells Ad Critic they aimed for "a jovial elf who looks like he can't wait to have a few swigs of the fine ale." He adds, "The client also asked that we incorporate a goblet because that's how real beer geeks drink it."

Now there's a nugget of wisdom we didn't know before. Who'd have guessed that Ghostface Killah and elves share a vessel of choice? And we can't help but wonder, are these alcoholic-looking elves the ones who make shoes or the ones who make presents? Because we've gotten some seriously fucked-up shoes and presents in our time. - Contributed by Angela Natividad

by Angela Natividad    Nov-25-06   Click to Comment   
Topic: Packaging, Strange   

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